Bayer Appoints 303 MullenLowe & Tasks It To Relaunch Its Berocca Brand

Bayer Appoints 303 MullenLowe & Tasks It To Relaunch Its Berocca Brand

Bayer has appointed 303 MullenLowe as its new agency of record for its Nutritionals Consumer Health business in Australia. To kick off the new partnership, 303 MullenLowe has been tasked with transitioning the positioning of Bayer’s multivitamin brand – Berocca – from a product that gets people through the day, to one that helps them make the most of the moments within it.

Mark Sargent, general manager, consumer health at Bayer ANZ said, “Through our recent pitch process, 303 MullenLowe demonstrated a strong capability to harness data, technology, strategy and creativity to deliver on our brief. Our Consumer Health business is increasingly moving towards a digital first approach and our new partnership with 303 MullenLowe will help us to achieve this.” 

The business was awarded after a competitive pitch between multiple agencies, applying a new model of pitching – the pitch in a day. This saw agencies briefed in the morning with strategy workshops and delivery of a creative campaign concept in the afternoon of the same day.

Nicky Dolman, head of nutritionals and digestive health added: “From the start, it felt like a good cultural fit with 303 MullenLowe. They’re a great team with a clear understanding of the requirements of our brands and vision for Berocca.” 

Joanna Gray, managing director at 303 MullenLowe, commented: “We honestly couldn’t be more excited to work with the team at Bayer. They’re smart, passionate clients who are wholeheartedly aligned with us in building an outstanding partnership. Our first job is to reinvigorate the iconic Berocca brand and bring that to market in a fresh, modern way. Congratulations to everyone involved in this successful pitch.”

303 MullenLowe is working with the Bayer team to develop and launch the new Berocca campaign in the coming months.




Please login with linkedin to comment

303 mullenlowe Bayer

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]