B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bauer’s Cosmo Named Official Mardi Gras Media Partner
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Bauer’s Cosmo Named Official Mardi Gras Media Partner
MarketingMedia

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Staff Writers
Published on: 16th January 2018 at 2:24 PM
Staff Writers
Share
3 Min Read
SHARE

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year.

In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th February.

Fiorella Di Santo, Bauer Media general manager – fashion, food, luxury and home said, “The partnership with the much loved Mardi Gras festival is a key showcase of Cosmo’s brand values. The Cosmo audience is growing, with over 1.2 million social connections, and our readers have never been more socially aware. We’re thrilled with this sponsorship as it will allow us to continue to engage, inspire and empower future generations of COSMO readers.”

This follows Bauer Media’s recent successful partnership with the Victoria Racing Club’s Spring Racing Carnival, which saw activations and events, content creation and hospitality opportunities over the course of the Carnival.

As with the Victoria Racing Club partnership, Bauer will be collaborating with selected advertising partners that say yes to love and champion equality as part of the Mardi Gras sponsorship. Visit Las Vegas has signed on as a diamond sponsor with additional bespoke opportunities around content initiatives and hospitality created for advertising partners.

A highlight of the Mardi Gras sponsorship sees COSMO and Cosmo Bride delivering unique activations at the popular Mardi Gras Fair Day in February. Festival-goers can visit the COSMO ‘Quickie Tent’ for hair and makeup touch-ups, glitter braids and glitter beards, whilst COSMO Bride will host a floral archway were couples and friends alike can dress up and create their own social media SSM wedding moment.

“We are absolutely thrilled to have an iconic brand like COSMO on board in 2018. The support and love that COSMO and its readers have shown the LGBTQI community is such a positive thing for all Australians. We can’t wait to celebrate in style all month long with COSMO!” said Terese Casu, Sydney Gay and Lesbian Mardi Gras CEO.

COSMO’s Mardi Gras sponsorship is a continuation of the magazine’s celebration of love and equality, as seen across the inaugural Pride Issue last March, the latest issue of COSMO Bride’s SSM ‘yes vote’ Editor’s Letter and a rainbow banner makeover of the COSMO website, to name a few.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bauer Media, Cosmopolitan, gay and lesbian Mardi Gras
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?