Bauer Launches Website Just For Its Advertisers
Bauer Media has launched a dedicated website to show how commercial partners can build their brands and create customers by using Bauer Media’s portfolio of trusted brands.
The site, baueradvertising.com.au, includes inspiring advertising solutions, case studies, a creative gallery, granular audience demographic data for every Bauer brand, as well as the latest news, including upcoming sponsorship opportunities, and advertising specs. The site features a highly visual and responsive design.
Fiorella Di Santo, director of sales at Bauer Media said: “This is a one stop destination for current and potential advertisers to discover the innovative ways how Bauer can connect their brands with our high value audiences. It showcases the creative thinking we bring to advertising briefs and how we execute across multiple platforms.”
The site was produced by Sydney independent agency Frank Digital. Matt Barbelli, founder and creative director at Frank Digital added: “Being the home of Australia’s most influential content, this was a unique opportunity to redesign and redefine the way agencies and clients alike engage with Bauer Advertising. With the end-users in mind we’ve simplified and consolidated the entire process from showcasing brands to finding ad-specs.”
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