Bastion Films has rebranded as Bastion Make, reflecting its newly expanded production capabilities including an in-house production studio with more than 30 on-site craft specialists offering clients cost effective, 360-degree content and campaign delivery from the one team.
The creation of Bastion Make, further cements Bastion’s new world agency model – one business with many services, deep expertise in each one, and wide thinking across the breadth of the communications spectrum providing clients with a “one-stop” streamlined offering.
In-house craft experts with deep expertise in motion, digital, studio and print work in tandem across all production disciplines to deliver integrated, end-to-end campaign and content delivery for Bastion and direct clients. The upgraded studio allows all editing, grading and VFX to be done internally in Bastion Make’s post-house, creating efficiencies for clients.
The in-house team includes two editors/shooters, two digital producers, a supervising producer, EP of digital, a print producer, finished artist, animators, production company producers, traditional agency producers and animation producers.
Further boosting the new 360 model, Bastion Make has also announced the senior appointment of Galadriel Roussos as Executive Producer, Sydney. A seasoned EP, Gal brings deep expertise gained through over 20 years’ experience working in broadcast, networks, and events, including four years at Foxtel.
As part of the national model rollout, Bastion Make has also built a team in Melbourne, with an EP – Kaelene Morton leading the charge, editor – Dave Wade, and producer – Ravenna Bouckaert, accessing the centralised production and post studios and craft experts to deliver 360 campaigns for Melbourne-based clients.
“The team is now big enough to execute 360 campaign solutions in-house, while retaining the fluidity and agility to still work as a collaborative delivery group,” Bastion Make managing director Jacqueline Archer said.
“Best in class craft and quality execution is at the heart of what we do. Because our experts are in-house, we can deliver integrated solutions that are insight-driven, impactful and cost effective with ease. Clients don’t need to talk to ten different departments. They talk to one, whatever their content and production needs.”
Jack Watts, Group CEO of Bastion added: “Out of the wide range of services we provide to our clients, content production in all its forms is the one thing every client responds saying they need more of, and delivered in a faster, better model. This is what has driven our significant investment in people and both physical and digital infrastructure to rapidly expand our capabilities. We now have a 30 strong team of Makers – producers, directors, artists, designers, post-producers, editors, and many more that are focused on producing stunning work for our clients, in an efficient and effective manner.”
With the new name, 360-degree national model with increased capabilities and production facilities bedded down, Bastion Make is currently expanding into the other Bastion markets of New Zealand and the USA.
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]