Bastion Experience Launches In Queensland With Queensland Rugby League And Maroons CEO Rohan Sawyer

Bastion Experience Launches In Queensland With Queensland Rugby League And Maroons CEO Rohan Sawyer
B&T Magazine
Edited by B&T Magazine



Bastion Experience has entered the fast-growing southeast Queensland market with the highly experienced sports, entertainment, and finance industry executive Rohan Sawyer leading the agency in the newly created role of Queensland Managing Director.

Bastion Experience is the leading strategic, brand, sponsorship and experiential arm of Bastion, Australasia’s largest independent marketing and communications agency.

Sawyer will lead the Bastion Experience team on the ground in Queensland while providing clients with access to the full suite of integrated communications services under Bastion’s ‘Think Wide’ model. The model brings together best-in-class offerings and experts across the spectrum of communications disciplines, from research and insights through brand and creative to advertising, reputation, digital and customer experience, sponsorship and experiential, film and content production, Asia marketing and communications and data analytics.

Sawyer will join from Queensland Rugby League where he spent five years as CEO and chief operating officer. He also held roles as strategy and co-managing partner at events, sports, and entertainment (ESE), and as head of commercial and marketing for both the 2017 Rugby League World Cup and the Australian Turf Club. His finance industry expertise saw Sawyer hold investment strategy roles with Goldman Sachs and UBS, while, more recently, he sat on the advisory panel for the Brisbane based crypto exchange, Coinstash.

Jack Watts, Bastion, CEO, welcomed Sawyer as the ideal candidate to lead Bastion Experience’s drive into a market set for significant long-term growth: “Firstly, we love Queensland. It has been a long held ambition to build our fully integrated, independent agency model in Queensland. We started last year with the acquisition of Queensland PR and Social Agency Promedia, now Bastion Amplify, and continue our investment in the state with Rohan and the launch of Bastion Experience.

“We believe our long held reputation and work in sport and lifestyle will be critical to our growth in the state, and I don’t believe there is any better executive in sport than Rohan Sawyer. We’re thrilled to have him on board to lead our commercial, sponsorship and experiential services in Queensland.”

Sawyer said he relished the opportunity to bring Bastion Experience’s one stop shop for brands and rights holders to the Queensland market.

“I am thrilled to join a market leader and innovator in the industry, with a proven track record of delivering on brands and rights holders’ needs to drive commercial growth. I look forward to contributing my expertise and working with the talented team to deliver significant benefits to brands and their customers. Queensland is fast becoming the centre of Australian sport and major events, with the road to Olympics, Brisbane 2032 an exciting opportunity for all brands in the State.” said Sawyer.

Bastion Experience’s expansion follows the launch of Bastion Amplify (Bastion’s PR, influencer marketing, content, and social media brand), into the Queensland market with the strategic acquisition of Gold Coast-based full service PR firm Promedia in November 2022.




Please login with linkedin to comment

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]