Bankwest Teams With Union For New Everyday Banking Campaign

Bankwest Teams With Union For New Everyday Banking Campaign
B&T Magazine
Edited by B&T Magazine

Bankwest and Union have today announced the launch of their latest everyday banking campaign, building on the brand platform “Bank Less”.

The campaign, which has launched across Sydney and Western Australia, targets ambitious career builders aged 18-34.

It demonstrates how Bankwest’s everyday banking solutions, including the Bankwest App, enable consumers to live in the moment and pursue their dreams whilst remaining in control of their finances.


Bankwest chief customer officer, Paul Vivian, commented, “As the pandemic has demonstrated, we aren’t always in control of restrictions in life and many of us can relate to holding off on a dream or activity over the last two years.

“But when it comes to banking, Bankwest helps customers take control of what they can — their money — so they’re able to enjoy life with a little more independence and less holding back.

“We want our customers to stay on top of their spending and saving — and easily plan, track, and achieve their goals.

“Whether it’s to pursue dreams of a rock star moment on stage, or buying plane tickets to visit a loved one they haven’t seen face to face in years, this campaign is all about taking back control and looking ahead to a brighter future.”

The campaign highlights key features within the Bankwest app that enable customers to easily manage their money. These include alerts for account deposits, low balance and payment reminders.

Union executive creative director, Paul Nagy, added, “This campaign is informative, entertaining and was a hell of a lot of fun to make. We love working with Bankwest and our partners to bring these much loved spots to life.”

The Everyday Banking campaign will run across BVOD, out-of-home, digital, social, POS and radio/audio.



Chief Customer Officer – Paul Vivian
Executive Manager, Go to Market – Monique Nicolls
Marketing Outcome Owner, Go to Market – Kassandra Cunningham Marketing Outcome Manager, Go to Market – Steven Vilensky Senior Manager, Marketing Strategy & Development – Mariko Aoki Media Marketing Manager – Caroline Mitchell
Brand Manager – Lara De Carli


Client Partner – Daniel Bevins
Group Account Director – Manuella Perche Chief Creative Officer – Paul Nagy (VMLY&R) Senior Copywriter (VMLY&R) – Zander Williment Senior Creative (VMLY&R) – Mick Pollard Account Manager – Liam Windel
Junior Account Manager – Mia Bulatovic Communications Manager – Kendall Nicholls Digital Manager – Tia Martinez
Digital Associate – Dylan Mazza
Chief Experience Officer – Sive Buckley
Social Creative Lead – Lauren Mathieson
Social & Motion Designer – Timothy Ho
Senior Producer (VMLY&R) – Rachel Devine Animation – Buck

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