B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bank Australia Hands Media Account To Alchemy One
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Bank Australia Hands Media Account To Alchemy One
AdvertisingMedia

Bank Australia Hands Media Account To Alchemy One

Staff Writers
Published on: 12th December 2018 at 10:32 AM
Staff Writers
Share
2 Min Read
SHARE

Following a competitive pitch, Bank Australia has appointed Alchemy One as their new media agency, effective January 2019.

Led from the agency’s headquarters in Sydney, Alchemy One will conceptualise and deliver customised buying and integrated planning services for Bank Australia.

Alchemy One managing director Joel Trethowan said: “As an agency, Alchemy One seeks to partner with brands that continually push the status-quo and challenge the way things are done.

“From our first meeting with the Bank Australia team and their partners, we felt a strong connection and alignment of goals and values.

“Bank Australia is unlike any other financial institution in Australia and we believe there has never been a more important time to educate Australians on why where they bank matters.

“We are honoured to be working with Bank Australia and are looking forward to helping them tell their story. Responsible banking has never been more critical,” said Trethowan.

Bank Australia head of corporate affairs & marketing Fiona Nixon said: “We’re excited to partner with Alchemy One, and we look forward to working with the team to continue to build the awareness and impact of our brand.

“The Alchemy One team instinctively understand Bank Australia’s purpose, and we’re confident they will help us talk to more Australians about how their choice of bank shapes the world we all live in,” said Nixon.

The announcement ends a hugely successful year for Alchemy One, following client wins with Foxtel, MYOB and UNiDAYS, joining a stable of existing clients including KitchenAid and Living Edge.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: alchemy one, bank australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?