Following a competitive pitch, Bank Australia has appointed Alchemy One as their new media agency, effective January 2019.

Led from the agency’s headquarters in Sydney, Alchemy One will conceptualise and deliver customised buying and integrated planning services for Bank Australia.

Alchemy One managing director Joel Trethowan said: “As an agency, Alchemy One seeks to partner with brands that continually push the status-quo and challenge the way things are done.

“From our first meeting with the Bank Australia team and their partners, we felt a strong connection and alignment of goals and values.

“Bank Australia is unlike any other financial institution in Australia and we believe there has never been a more important time to educate Australians on why where they bank matters.

“We are honoured to be working with Bank Australia and are looking forward to helping them tell their story. Responsible banking has never been more critical,” said Trethowan.

Bank Australia head of corporate affairs & marketing Fiona Nixon said: “We’re excited to partner with Alchemy One, and we look forward to working with the team to continue to build the awareness and impact of our brand.

“The Alchemy One team instinctively understand Bank Australia’s purpose, and we’re confident they will help us talk to more Australians about how their choice of bank shapes the world we all live in,” said Nixon.