Australian Reader’s Digest has unveiled its annual list of most trusted brands, with good old Band-Aid topping the list.
The results are based on an independently commissioned poll and appear exclusively in Australian Reader’s Digest. Research company Catalyst surveyed a representative sample of more than 2,400 Australians, to identify the brands we trust the most.
THE TOP 15 – ACROSS ALL TRUSTED BRANDS CATEGORIES
1) Band-Aid
2) Dettol (First Aid)
3) Colgate (Toothpaste)
4) Gillette
5) Dulux
6) Dyson
7) Energizer
8) Cadbury
9) Weber
10) Bridgestone
11) Panadol
12) Aerogard (Body Insect Repellent)
13) Listerine
14) Vegemite
15) Cancer Council (Sunscreen)
Commenting on the findings, Reader’s Digest group editor, Louise Waterson, said: “As we’ve seen so clearly this year, trust can be hard earned and easily lost, and it can definitely be the difference between success and failure.
“It is built on quality, consistency, honesty and delivering on your promise. Trust matters, and congratulations to those who have managed to earn it. They enjoy a hard-fought competitive advantage in this day and age.
“This is our 19th annual Reader’s Digest Trusted Brands survey, and the importance of trust – in a digital age influenced by social media tribes – seems to get more important each and every year.”
