Band-Aid Tops Australian Reader’s Digest List Of Most Trusted Brands

Band-Aid Tops Australian Reader’s Digest List Of Most Trusted Brands
SHARE
THIS



Australian Reader’s Digest has unveiled its annual list of most trusted brands, with good old Band-Aid topping the list.

The results are based on an independently commissioned poll and appear exclusively in Australian Reader’s Digest. Research company Catalyst surveyed a representative sample of more than 2,400 Australians, to identify the brands we trust the most.

THE TOP 15 – ACROSS ALL TRUSTED BRANDS CATEGORIES

1) Band-Aid

2) Dettol (First Aid)

3) Colgate (Toothpaste)

4) Gillette

5) Dulux

6) Dyson

7) Energizer

8) Cadbury

9) Weber

10) Bridgestone

11) Panadol

12) Aerogard (Body Insect Repellent)

13) Listerine

14) Vegemite

15) Cancer Council (Sunscreen)

Commenting on the findings, Reader’s Digest group editor, Louise Waterson, said: “As we’ve seen so clearly this year, trust can be hard earned and easily lost, and it can definitely be the difference between success and failure.

“It is built on quality, consistency, honesty and delivering on your promise. Trust matters, and congratulations to those who have managed to earn it. They enjoy a hard-fought competitive advantage in this day and age.

“This is our 19th annual Reader’s Digest Trusted Brands survey, and the importance of trust – in a digital age influenced by social media tribes – seems to get more important each and every year.”

 

Please login with linkedin to comment

Band-aid Reader's Digest

Latest News

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]