‘It’s Awkward’: Nearly Half Of Creatives Say Agency-Client Relationship Is Breaking Down
A growing number of creative directors and brand managers need to see…
Gen Z Is Ditching ‘Green’ Products, Boomers Aren’t – As Cost Of Living Crunch Bites
Greta Thunberg will start a riot when she reads M&C Saatchi's latest…
PepsiCo To Stop Advertising On Linear TV
Expect Kurt Burnette et al. to meet "Is Pepsi OK?" with very…
Johnson & Johnson’s Former Consumer Healthcare Arm Reviews Creative
J&J inspired by Scottish term for knowledge 'ken' in its rebrand; nothing…
ACCC Asks Media Companies About The Value Of Facebook & Instagram
We're sure the big media players will have measured responses to the…
Outdoor’s Record Year Driven By TV Leakage, Expansion Of Digital – But Could Static Billboards Become Extinct?
Once regarded as the wild west of media, out of home shows…
Albo Won’t Follow Joe Biden On TikTok Ban – ‘We’ll Make Our Own Decisions’
Gen Z will be concocting 'We love Albo' dance routines in their…
Facebook Defends Content Deals Withdrawal: ‘We Already Provide Publishers With $115m In Value … And Forcing Tech Companies To Pay For News Won’t Solve Challenged Business Models’
Publishers should be grateful Facebook has eaten large chunks of its lunch.
Jon Evans: ‘The Challenge For Coca-Cola … And What I Learnt From BrewDog Hangover’
Marketing beer sounds like a cracking job until the hangover sets in…
‘Half Of Advertising Is Dull, Ineffective And A Waste Of Money’ – System1’s Jon Evans’ Urgent Plea To Improve Creativity And Effectiveness
Marketers would pay attention but are too busy jumping on the latest…
‘Quality Of Google Search Crashed’ – Concerns As Reddit’s Traffic Nearly Quadruples In Six Months
Looking to get to the top of search rankings? Get your teenagers…
ACM Considers Selling Three Largest Newspapers
Will 'The Cat' skin ACM of its three largest assets?
The Future Of TV Advertising: Ad Downturn Is Cyclical, But Bulging ‘Martech Muscle’ Will Continue To Erode Media Budgets
YouTube team feeling very smug after TV industry copped it big time…
‘It’s Not About Us Vs Them…I Just Can’t Sell Donuts’ – Foxtel Media Boss Explains Why An Alternative TV Trading Currency Is Vital
A sad day for the pastry industry as Foxtel's Mark Frain says…
The Future of TV Advertising: ‘It Used To Be Outdoor… But Now TV Is The Most Disfunctional On Measurement’
TV ordered to go to group therapy after being outed at the…
Murdoch’s TalkTV Axes TV Channel Weeks After Piers Morgan Exit
Loss-making GB News will be celebrate with Tesco's Everyday Value prosecco.
Nestlé’s Anneliesse Douglass: Social Cause Marketing Should Be “Relevant, Tap Into Culture… Not Tell Customers What To Do”
KitKat marketing boss reckons brands without focus should 'Have a Break' from…
Vinnies Lure Gen Z, Millennial Shoppers With Chanel & Louis Vuitton Bait
Nothing says 'come and join the circular economy revolution' like a shiny…
‘Never Pick a Fight With An Infinite Amount Of Paper And Ink’ – Media Buyers React To Facebook’s Stoush With Publishers
Advertisers grab their popcorn as media's relationship status with Facebook moved from…
Facebook To Abandon News Content Deals
B&T would like to thank Meta's comms team for ruining our early…
Alan Jones To Return Behind The Mic “Soon” – Media Reports
Alan Jones comeback even less welcome than the intermittent COVID waves we're…
Media Buyers: Gen AI-Powered Creative, Podcasts Are A Boon For Audio, But ‘Hard Questions’ About Budget Remain
As long as they keep Kyle Sandilands recordings out of the data…
Did Somebody Say ‘Spend Less?’: Menulog Parent Axes $250m From Marketing Budget
There's only one way out of this situation. Doubling our weekly kebab…
Dee Madigan: Govt’s Zero Chance Ads ‘Strategically Smart’ And ‘Well Executed’
Dee Madigan sheds light on government's controversial border security ads.
PepsiCo, Domino’s And Pilates Brand Breach Ad Standards
Ad standards finally steps in stop adverts that fat shame women. Better…
X To Allow Brands More Control Over Ad Placement
Advertisers will soon be able to run ads next to posts by…
Future Unclear For Network 10 Staff As Owner Paramount Swings Axe
As regular readers would know, B&T loathes any redundancy story. We also…
Vale Peter Cameron, DDB’s Widely Respected Finance Chief
The sad news keeps on coming with the passing of DDB's legendary…
Vale Harold Mitchell: A ‘Powerhouse’, ‘Visionary’ & ‘Fierce Competitor’ Who Shaped Adland
In sad news, Australian adland legend Harold Mitchell has passed away at…

