The Australian Women’s Weekly has come out on top as Australia’s most read paid magazine, as revealed in today’s release of Roy Morgan Readership Survey.
The Weekly recorded a cross-platform audience of 2.49 million, which is up nine per cent.
The iconic Australian magazine brand overtook Better Homes & Gardens to secure the number one paid spot.
In print, the brand recorded a total audience of 1.57million, with a 17 per cent increase in female readers under 40.
Australia’s biggest advertisers such as AGL, L’Oreal, Coles, Harvey Norman, Myer and Westpac have signed on for ongoing campaigns.
The Australian Women’s Weekly editor in chief Nicole Byers said: “We are thrilled to secure the number one most read magazine position.
Our focus over the past 12 months has been to evolve The Weekly in such a way that we retain our core strengths while attracting and resonating with as many new readers as possible.
“To be reaching people from such a wide range of demographics is something we’re very proud of, and a testament to that fact that trusted brands and quality content remain strong drawcards for the Australian public”.
The results follow the announcement of The Weekly’s investment into its first feature film, the Helen Reddy biopic, I Am Woman and a series a broader business initiatives to drive a more equal female future.
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