The Australian true crime podcast One Minute Remaining has hit two million downloads in just nine months since its launch.
In One Minute Remaining, Jack Laurence speaks with inmates serving lengthy sentences in the United States about their convictions for a range of different serious crimes from arson, robbery, attempted murder and murder itself.
The creation of former Australian radio host Jack Laurence, One Minute Remaining has released over 60 episodes and allows numerous incarcerated men and women to tell their stories. Jack looks at the case against them and allows the inmates to tell their accounts of the events that lead up to their incarceration until there’s one minute remaining.
Jack Laurence said: “It’s honestly mind blowing what the show has managed to achieve in the last nine months and I couldn’t be more proud. We’ve not only created a product that people seem to be really enjoying but also a really strong loyal brand following with over 4,000 people interacting with the show in our Facebook group each week.”
One Minute Remaining has not only been hitting big download numbers but has also been featured at the top of the major charts across Spotify and Apple. It reached number one on Apple’s Australian podcast charts, as well as the number one true crime show on both Apple and Spotify simultaneously at the beginning of this year.
Guy Scott-Wilson, Acast’s content director for Aust/NZ said: “What Jack has created with One Minute Remaining is a testament to the unwavering power of great storytelling. It’s a unique format, has real human interest and a higher purpose – so it’s no surprise to see it tap into Australia’s enduring love of true crime so emphatically. As a creator-centric platform, we love watching Jack succeed with his ambitions for this show!”
Jack credits the secret of One Minute Remaining’s success to not just having a great product but also the help of others within the podcast space, “I’ve been so lucky to have had other more established podcasts allow me the opportunity to feature on their shows which has definitely helped catapult us in such a short space of time. Shows like Meshel Laurie’s Australian True crime and the boys at The Alpha Blokes have all been so incredibly generous and supportive of the show and I will forever be grateful for their support,” he said.
With the high quality of the episodes produced each week, you’d be forgiven for thinking that it has a large team behind but that’s not the case, other than Jack who hosts, produces and edits the show, Dom Evans, Earsay’s founder and head of production, is his only other member of the team.
Dom Evans, owner of Earsay productions said: “Since Jack first shared the demo with me in August of last year, I knew this show would be big – I just didn’t realise how big. These numbers confirm that if you build it and build it well, they will come. The loyal fan base One Minute Remaining now has is incredible.”
As for the future of One Minute Remaining, Jack hopes to be able to continue for many years to come, “When I started the show I honestly wasn’t sure where it would lead or how long it may last, I guess I still don’t but all I know is that I will continue to create it for as long as people want to hear it.”
A new episode of One Minute Remaining is released every Tuesday and Thursday. One Minute Remaining is hosted, distributed and monetised by Acast as part of the Acast Creator Network, ensuring it can be heard across all podcast platforms.
Please login with linkedin to comment
Once seen as one of the more boring mediums, OOH has now become the golden child of creatives everywhere. In a world where so much is digital, OOH offers brands a chance to interact with their customer in the real world. The OOH offering of the Barbie movie further cemented its position as a creative […]
It might market itself as the unifying brand for women, however, Greenpeace is having none of beauty brand Dove’s claims, calling out its plastic pollution in a new campaign. According to the environmental watchdog, the Unilever-owned brand has been fuelling a human and environmental crisis by pumping huge volumes of toxic single use plastic out […]
The Sydney Morning Herald has reported that the police DID receive allegations that radio presenter Alan Jones assaulted a schoolboy, despite the NSW police commissioner saying last week that no such claims had been made. In a story published today, the masthead reported that in November 2017, two detectives met with schoolboy Neil Ogden (pseudonyms) […]
The likes of ARN, Southern Cross, Seven, oOh!media and Nine could stand to lose as much as $1.1 billion in advertising spend to retailers such as Woolies, Coles and Amazon by 2027 according to investment bank Morgan Stanley. The bank has downgraded its valuation in the listed media companies, saying that the threat of retail […]
Irish lager and cider brand Rockshore has enlisted former Boyzone band member Ronan Keating for a witty take on what the Irish call St. Stephen’s Day (or Boxing Day, as it’s more commonly known). The carolling number sees Keating, 46, paired with the brand’s ambassador – a fella by the name of Rocko – duetting […]
When it comes to prepping for the most wonderful time of year, the sooner, the better. Early holiday marketing planning sets the stage for a smoother, more effective and more profitable holiday season, ensuring retailers are well-prepared to meet the demands and expectations of holiday shoppers. Lead Image: Jonathan Reeve Below are a few tips […]
Digital consultancy G Squared has been appointed by leading online marketplace Gumtree to drive search and deliver improved customer experiences across the platform. Lead Image: George Photios, director at G Squared. Gumtree appointed G Squared following a multi-agency competitive pitch, with the Sydney-based independent tasked with managing search engine optimisation through organic search, as well as […]
It was like a scene from a fairytale – on a secluded sunset-lit beach, YouTuber Tammy Hembrow’s boyfriend Matt Zukowski got down on one knee and asked her to marry him. The blonde beauty then breaks down in happy tears, before saying yes and embracing the Love Island Australia star. She then posted the scene […]
Independent creative communications agency we scout has been awarded the consumer PR brief for Renault Australia’s launch of the Kangoo E-Tech and the Megane E-Tech, as well as winning work with Markot and SuperPark Australia following a series of competitive pitches. Lead Image: L-R – we scout co-founders Annabelle Jones & Lori Susko. “Partnering with […]
The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6 per cent growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7 per cent vs. 2022). However, media […]
JOLT has partnered with Polestar to launch an integrated, customer insight-led campaign celebrating Polestar drivers’ ‘Electric Living’ on the road whilst debunking ‘range anxiety’ – the common barrier to electric vehicle (EV) ownership, through a dynamic, data-led approach. The campaign harnesses the aligned values and synergy between Polestar and JOLT, with both brands dedicated to advancing […]
Challenger Internet service provider Superloop has appointed Zenith Australia to manage its media strategy, planning, buying and research across all channels as it scales its business for more growth. The appointment signifies the consolidation of the account under Publicis Groupe, with Leo Burnett already managing the creative duties for the brand, launching the ‘Refresh Your […]
Acast has delivered podcast creators returns of AUD $31 million in Australia and New Zealand since launching locally in 2017. Furthermore, Acast now boasts more than 31 million monthly listens in the region, propelled by a series of local podcast signings in 2023 that have further fuelled the region’s burgeoning creator economy. Acast is committed […]
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]