Australian Streaming Customers Getting The Best Bang For Their Buck: Study

CHIANG MAI ,THAILAND - March 31, 2018 : Close up Netflix website in laptop screen. Netflix being popular internationally.
B&T Magazine
By B&T Magazine
SHARE
THIS



Australia is the best place to subscribe to the world’s three biggest streaming services, new research has revealed.

The study by cybersecurity and privacy company VPN Overview analysed the cost of monthly subscriptions to Netflix, Amazon Prime Video and Disney+ in 28 countries where all three are available.

That price was combined with the size of each platform’s catalogue to reveal a cost per thousand titles, which was compared against the average monthly salary. 

The results revealed that subscribers in Australia enjoy the best value for money, with each platform offering an impressive number of titles, combined with a low subscription cost compared to the national average salary.

Australia places first in the list with the average cost per thousand titles across the three platforms coming to just 0.06 per cent of the monthly national average salary. Switzerland, whose national average monthly wage is the highest in the world, is a close second with the average cost per thousand titles equating to 0.07 per cent of the monthly national average salary, followed by New Zealand with 0.08 per cent.

Rank 

Country 

Average Cost Per Thousand Titles (in £) 

Monthly Average Salary (in £) 

Cost Per Thousand as percentage of salary (in £) 

1 

Australia

1.66

2,604.74

0.064

2 

Switzerland

3.01

4,492.77

0.067

3 

New Zealand

1.69

2,095.00

0.081

4 

United States

2.18

2,605.80

0.084

5 

Ireland

2.19

2,225.89

0.099

The United Kingdom places in 10th position out of the 28 countries analysed, with the average cost per thousand titles on Netflix, Amazon Prime and Disney+ for British subscribers amounting to an average of 0.12 per cent of their monthly net salary.

Rank 

Country 

Average Cost Per Thousand Titles (in £) 

Monthly Average Salary (in £) 

Cost Per Thousand as percentage of salary (in £) 

10 

United Kingdom

2.34

1,965.29

0.119

On the bottom of the list is Brazil in 26th out of 28 with an average cost per thousand titles of 0.62 per cent and Mexico with 0.63 per cent. Finally, Colombia is the country which the study identifies as the one where streaming services are the worst value based on the average cost per thousand titles coming to 0.73 per cent of the monthly national average salary.

Rank 

Country 

Average Cost Per Thousand Titles (in £) 

Monthly Average Salary (in £) 

Cost Per Thousand as percentage of salary (in £) 

26 

Brazil

1.65

266.6

0.621

27 

Mexico

2.43

385.64

0.630

28 

Colombia

1.68

230.64

0.729

Prime Video offers the lowest prices with an average monthly subscription cost of £4.35 across all the countries in which the service is available, compared to £8.51 for Netflix and £6.11 for Disney+. Prime Video also offers the best ratio of cost to number of titles, as people around the world pay circa £1.32 per 1,000 titles.

A spokesperson from VPN Overview commented saying that: “The number of subscriptions to streaming services reached 1.1 billion in 2020, and that number is only set to keep growing as major players continue to invest huge sums in content, and big names like NBC and HBO develop their offerings. At the moment Australia is the best place to be a streamer, with subscribers in the country enjoying a wide variety of titles at a relatively low cost.” 

The research was carried out by VPN Overview, which provides customers with the best VPN providers reviews and deals with online privacy, internet security and internet freedom.

 

Please login with linkedin to comment

Netflix Streaming

Latest News

Tis’ The Season To Turn Shoppers Into Buyers
  • Opinion
  • Technology

Tis’ The Season To Turn Shoppers Into Buyers

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Opinion

by B&T Magazine

B&T Magazine
Vodafone Australia To Pitch Creative
  • Advertising

Vodafone Australia To Pitch Creative

TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]

IBM CMO Jodie Sangster Departs
  • Media
  • Technology

IBM CMO Jodie Sangster Departs

IBM CMO Jodie Sangster announces departure. Has promised not to do a podcast, take up painting or open a yoga retreat.

Recommended

by B&T Magazine

B&T Magazine
Westfield Launches Home Delivery Service
  • Marketing

Westfield Launches Home Delivery Service

Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services
  • Media

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services

SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations.  Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy.  SBS provides multiplatform services in more than […]

İstanbul, Turkey - February 10, 2019: Woman using smart phone on a couch. The smart phone is an iPhone 8 displaying Twitter application. iPhone is a touchscreen smartphone developed by Apple Inc.
  • Technology

Twitter Plays With In-Conversation Ads

Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]

ABC Relaunches Aussie Music Show The Sound For Season Three
  • Media

ABC Relaunches Aussie Music Show The Sound For Season Three

In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]

AKQA Crowned Most Innovative Media And Marketing Company By AFR
  • Marketing
  • Media

AKQA Crowned Most Innovative Media And Marketing Company By AFR

Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List.  This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category.   The Most Innovative Companies Awards were presented via a […]

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian
  • Media

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian

National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards
  • Technology

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards

Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]

White ladders leaning on to content written bull's eye target on blue wall. Horizontal composition with copy space. Content concept.
  • Marketing
  • Media

New Research Identifies ‘Commerce Content’ As Key Revenue Driver For Brands And Publishers

Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]