Australian Streaming Customers Getting The Best Bang For Their Buck: Study

CHIANG MAI ,THAILAND - March 31, 2018 : Close up Netflix website in laptop screen. Netflix being popular internationally.
B&T Magazine
By B&T Magazine



Australia is the best place to subscribe to the world’s three biggest streaming services, new research has revealed.

The study by cybersecurity and privacy company VPN Overview analysed the cost of monthly subscriptions to Netflix, Amazon Prime Video and Disney+ in 28 countries where all three are available.

That price was combined with the size of each platform’s catalogue to reveal a cost per thousand titles, which was compared against the average monthly salary. 

The results revealed that subscribers in Australia enjoy the best value for money, with each platform offering an impressive number of titles, combined with a low subscription cost compared to the national average salary.

Australia places first in the list with the average cost per thousand titles across the three platforms coming to just 0.06 per cent of the monthly national average salary. Switzerland, whose national average monthly wage is the highest in the world, is a close second with the average cost per thousand titles equating to 0.07 per cent of the monthly national average salary, followed by New Zealand with 0.08 per cent.

Rank 

Country 

Average Cost Per Thousand Titles (in £) 

Monthly Average Salary (in £) 

Cost Per Thousand as percentage of salary (in £) 

1 

Australia

1.66

2,604.74

0.064

2 

Switzerland

3.01

4,492.77

0.067

3 

New Zealand

1.69

2,095.00

0.081

4 

United States

2.18

2,605.80

0.084

5 

Ireland

2.19

2,225.89

0.099

The United Kingdom places in 10th position out of the 28 countries analysed, with the average cost per thousand titles on Netflix, Amazon Prime and Disney+ for British subscribers amounting to an average of 0.12 per cent of their monthly net salary.

Rank 

Country 

Average Cost Per Thousand Titles (in £) 

Monthly Average Salary (in £) 

Cost Per Thousand as percentage of salary (in £) 

10 

United Kingdom

2.34

1,965.29

0.119

On the bottom of the list is Brazil in 26th out of 28 with an average cost per thousand titles of 0.62 per cent and Mexico with 0.63 per cent. Finally, Colombia is the country which the study identifies as the one where streaming services are the worst value based on the average cost per thousand titles coming to 0.73 per cent of the monthly national average salary.

Rank 

Country 

Average Cost Per Thousand Titles (in £) 

Monthly Average Salary (in £) 

Cost Per Thousand as percentage of salary (in £) 

26 

Brazil

1.65

266.6

0.621

27 

Mexico

2.43

385.64

0.630

28 

Colombia

1.68

230.64

0.729

Prime Video offers the lowest prices with an average monthly subscription cost of £4.35 across all the countries in which the service is available, compared to £8.51 for Netflix and £6.11 for Disney+. Prime Video also offers the best ratio of cost to number of titles, as people around the world pay circa £1.32 per 1,000 titles.

A spokesperson from VPN Overview commented saying that: “The number of subscriptions to streaming services reached 1.1 billion in 2020, and that number is only set to keep growing as major players continue to invest huge sums in content, and big names like NBC and HBO develop their offerings. At the moment Australia is the best place to be a streamer, with subscribers in the country enjoying a wide variety of titles at a relatively low cost.” 

The research was carried out by VPN Overview, which provides customers with the best VPN providers reviews and deals with online privacy, internet security and internet freedom.

 




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