Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Australian Polling Council Introduces New Standards For Public Opinion Polling

Australian Polling Council Introduces New Standards For Public Opinion Polling
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The Australian Polling Council is operational from today following the release of its Code of Conduct and Quality Mark, which will see new standards for public opinion polling which is released to the media or which has the potential to influence or impact on public policy.

These new standards will encompass studies evaluating government performance; political leaning; election, plebiscite or referendum outcomes; and those which focus on public policy and societal issues with political implications.

The Australian Polling Council members include nine of Australia’s leading research firms who operate in this space – Essential Media, Ipsos, JWS Research, Lonergan Research, MediaReach, Newgate Research, Omnipoll, UComms, and YouGov.

The Code requires the detailed disclosure of 19 methodological items designed to provide both journalists and the public with confidence that the results of the poll can be trusted. These range from:

• general disclosures such as sample size and the method of data collection (online, robopolling, live telephone etc.),
• detailed information about how the results have been weighted and how participants were
selected for participation,
• exact question wording to be released including details of the format of the questions
presented to participants. This information should be provided to journalists before
publication and made public on the internet within two business days of publication.

Australian Polling Council Chairperson, Dr Campbell White said, “the new standards of disclosure will increase the transparency of Australian polling and will enhance the ability of both polling experts,  and everyday Australians to better understand and trust the polls.”

Any poll which bears the Australian Polling Council Quality Mark is guaranteed to meet these standards.

The Australian Polling Council Quality Mark provides a shorthand for publishers to decide whether research is fit for publication.

The Quality Mark can be used by members of the Australian Polling Council, who are additionally bound to abide by a range of ethical principles including that the polling is free from bias and is not reported in an intentionally misleading manner.

Other members are welcome to join provided they agree to adhere to the Australian Polling Council Code of Conduct.

Dr White added, “public opinion polling plays a crucial role in a healthy democracy, and greater transparency will demonstrate that published research is now more representative and professionally conducted. Journalists and other publishers should insist on these standards being met before publishing polls.”

The full Code of Conduct is available here.

Frequently Asked Questions designed for journalists and publishers are available here.

Featured image source: iStock/NickS

Please login with linkedin to comment

australian polling council

Latest News

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth
  • Marketing

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth

A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]

Mitch Churi Moves Into ARN’s Evening Prime Time Spot
  • Media

Mitch Churi Moves Into ARN’s Evening Prime Time Spot

Mitch Churi has finally nabbed a prime time radio slot on KIIS after slogging it out on nights. Churi will now be taking over the airwaves on KIIS from 7-10 pm on weekdays. So you’ll be able to hear him discuss all things celebrity and pop culture while making dinner – what a vibe. Churi […]

AnalogFolk Group Launches A Behavioural Transformation Consultancy
  • Campaigns

AnalogFolk Group Launches A Behavioural Transformation Consultancy

AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1
  • Media

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1

Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]

Facebook Not High On Hemp Advertising
  • Advertising
  • Technology

Facebook Not High On Hemp Advertising

In what could prove bad news for the entire NSW far north coast region, Facebook's reportedly refusing hemp advertising.