The Australian Marketing Institute (AMI) and the Chartered Institute of Marketing (CIM) announced a joint partnership to greater support marketers in Australia and the UK.
In announcing the partnership, AMI Chair, Andrew Thornton (main photo), said: “This is a significant development that will strengthen the professional development opportunities for marketers in Australia as well as the UK. Members of the AMI and CIM will be able to take advantage of joint membership at a preferential rate, allowing for best practice, training and resources to be shared.
“AMI Member feedback, both individual and corporate, have indicated a desire to access world-class continuing professional development that is second to none.
“The partnership with CIM enables the AMI to do just that with the benefit of an international context. AMI accredited universities will be recognised under the partnership and their students will get access to CIM resources.”
The partnership is designed to provide a synergistic response to the challenges marketers face, promoting the sharing of ideas and driving innovation.
The joint membership will enable AMI members who are also CIM members to benefit from a 15 per cent reduction in CIM training course fees. This will allow members to access over 90 virtual training courses ranging from digital marketing and brand strategy to product management and customer experience.
Each CIM training course will be virtually hosted by a renowned subject matter expert enabling attendees to immediately apply the latest best marketing practice to their daily activities.
Completion of the courses will see AMI and CIM members receive a globally recognised certificate from CIM, which they can use to demonstrate their commitment to Continuing Professional Development (CPD).
Under the new partnership, both memberships will be able to leverage their existing qualifications and experience to work to become a Chartered member of CIM or join AMI’s Certified Practicing Marketer programme (CPM).
Discussing the joint-partnership Chris Daly, CEO of CIM said: “This new partnership is excellent news for both membership bases. It was clear very early on in our discussions that the AMI shared our passion for upskilling through training and qualifications.
“The new partnership will enable us to provide access to the very latest training, research, thought leadership, webinars and best practice – making Australian and British marketers the envy of the world.”
