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Reading: Australian Eggs Launches Egg-citing New Campaign Via Connecting Plots
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B&T > Campaigns > Australian Eggs Launches Egg-citing New Campaign Via Connecting Plots
Campaigns

Australian Eggs Launches Egg-citing New Campaign Via Connecting Plots

Staff Writers
Published on: 19th March 2024 at 9:17 AM
Edited by Staff Writers
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Australian Eggs has launched the latest instalment of its “Bring The Bright” campaign via Connecting Plots.

‘Bring The Bright’ launched last September and shows how eggs bring brightness and fun to Aussie mealtimes.

The new work continues to drive this positioning while elevating the use of eggs to consumption beyond just breakfast.

“The ‘Bring the Bright’ brand platform has been received incredibly well; people really connect with it,” says Australian Eggs managing director Rowan McMonnies. “It’s encouraging to see people start to embrace eggs in a broader range of meals and occasions”.

“The ‘Bring the Bright’ platform is about the inherent joy that eggs can deliver,” said Connecting Plots creative partner, John Gault.

“The platform has enormous potential. This is just the start of showcasing the breadth and versatility of the humble egg”.

The latest chapter tells the story of a playful family dinner occasion where the core ingredient goes missing.

The work has come to life in partnership with Infinity Squared, UM, and Liquid Ideas. Over the coming months, it will roll out across digital channels, including BVOD, DOOH, social, and owned channels.

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TAGGED: Australian Eggs, Connecting Plots
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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