Australian Catholic University Reveals New Brand Identity Via PUSH Collective
The Australian Catholic University (ACU) has announced the launch of its new brand identity, developed in partnership with brand consultancy PUSH Collective.
At the heart of this new identity is the guiding principle of creating ‘Impact through Empathy’.
The new brand strategy has been brought to life through a distinctive visual and verbal identity, featured for the first time in a multi-channel open day campaign (also by PUSH Collective).
The campaign showcases a selection of ACU alumni’s success stories and the deep positive impact they have achieved in their endeavours.
![ACU rebrand [2]](https://www.bandt.com.au/information/uploads/2017/06/ACU-rebrand-2.jpg)
As part of the project, PUSH Collective embarked on extensive market research and stakeholder consultation, discussing the role of higher education and views on Catholicism in Austrlian society.
Erminio Putignano, managing director of PUSH Collective, said: “ACU’s focus of creating ‘Impact through Empathy’ signals a confident new direction for the university – one that celebrates both the university’s founding values and its aspiration to academic excellence.
“We wanted to convey the Catholic ethos of the university through a narrative that has universal appeal and projects a compelling idea of leadership for people of all backgrounds and religious beliefs.”
Kathy Vozella, director of marketing and external relations at ACU, said the rebrand represents a significant evolution for the uni.
“It’s a coming-of-age strategy for the university, and it’s centred on an idea that has a relevance that’s truly universal and urgent in today’s world,” she said.
“It has been embraced by the whole of the university and will deeply influence our staff and student experience, research and courses in the years to come.”
Latest News
A Retail Marketer’s Unlikely Secret Weapon: Diversified Delivery Options This Peak Sales Season
In this piece, Doddle APAC CEO Justin Dery explains why retail marketers should look beyond traditional delivery options this Christmas. 2020 has been a year like no other, and marketers across the world, regardless of industry, have been forced to rethink brand interaction, upweighting digital and tracking rapidly evolving consumer behaviour. This year’s sales season […]
Sydney WorldPride Appoints Adam Zammit As Director, Partnership & Revenue
Following an extensive search, Sydney WorldPride today announced the appointment of Adam Zammit to the newly created role of Director, Partnership & Revenue. WorldPride – an international festival celebrating LGBTIQ+ culture and joy – will be held for the first time in the Southern Hemisphere, when the festival comes to Sydney in 2023. Zammit’s key […]
Facebook To Compensate Aussie Advertisers Over 12 Months Of Inaccurate Data
Putting the "third richest person in the world" tag aside, it's undoubtedly been a trying 2020 for Mr Zuckerberg.
Toyota Launches New Hilux By Celebrating Its Unbreakable Bond With Kiwis In Fantastically Funny Campaign Via Saatchi & Saatchi NZ
The nation's in a state of mourning following consecutive All Black defeats, yet the Kiwis still punching out funny ads.
Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign
PAW Patrol’s heroic pups are on a roll this summer and ready to spread the word about the importance of water safety, through the PAW Patrol Safety First! prosocial initiative. The water safety program, created in partnership with world champion swimmer and water safety advocate Michael Phelps, launches today with a public service announcement. Starring […]
The Daily Telegraph Hit With Defamation Suit Over Latest Annette Sharp Column
Yes, it's not one but two Tele defamation stories today. Alan reportedly relieved the heat's off him for a change.
PlayStation 5 Enlists Rick & Morty For Witty Campaign To Promote New Console
Rick & Morty star in a new spot for PS5, meaning you may possibly need to enlist a teenager to translate.
The Natural Confectionery Co. Encourages Us To Go With The Real In New Campaign
One needs to ask, how "natural" is a food that's basically white sugar, gelatine, food colouring and thickeners?
Nakatomi Recognised At Real World XR Awards
Loose paper won't be blowing around the Nakatomi office after it took home four paperweight-like Real World XR Awards.
China Calls For Apology From ABC Over “Racist” Horrible Histories Episode
Ita heard to blurt, "For f@ck's sake, what is it now?" as public broadcaster embroiled in racist stink with China.
Hugh Marks Calls In Defamation Lawyer Over News Corp Article
It simply wouldn't be a defamation story of late without the addition of "Daily Telegraph journalist", would it?
Miller Lite Skewers The Office Christmas Bash In Excruciating Campaign
The biggest downside to a lack of office Christmas parties this year is you can't re-gift your shitty Kris Kringle.
Plants Pantsed! Burger King Unveils $18 Bun-Less Burger Containing Half-A-Kilo Of Meat
Burger King unveils bun-less, four patty beef monstrosity it's sadly decided not to call the Bowel Burner.
Women’s Cricket Team Australia’s ‘Most Loved’ Sports Team, Among Those Familiar
Petulant Australian male tennis players sadly nowhere to be seen in annual list of our most loved sport stars.
Monday TV Wrap: Seven’s SAS On The Up As Shannan Ponton Sensationally Quits
Thankfully, Seven's SAS Australia is proving to be nothing at all like the real SAS judging by recent reports.
Jack Nimble Appoints James McInnes As Head Of Social
Jack Nimble quickly appoints James McInnes as head of social. Yet, no reports of any jumping over candlesticks.
The Core Agency Brands Just Better Care As ‘Just Better…’
Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]
Snapchat Takes On TiKTok With New Spotlight Platform
Snapchat and TiKTok still bragging about the size of their algorithms with launch of new Spotlight platform.
Starcom Restructures, Promotes Mark Duffy To National Head Of Investment And Digital
Mark Duffy eyeing one of those watches with a calculator after landing new investment and digital role.
P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room
Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]
Purpose Has Become A Tired, “Save The World” Chorus, And It’s Easily Ignored
This columnist argues with all these brands trying to save the world, the world's still a long way from being saved.
Mindshare Appointed To Handle Analytics & Advanced Modelling Business For NAB
Mindshare's latest business win soured after mock cream in celebration jam sponge emits odorous pong.
Rectangle Fatigue: Apple & The Curse Of Great Design
Do you worship at the altar that is the Apple brand? Whack on the white robes & fall backwards into a river with this.
MediaCom Case Studies: Why 2020 Was The Year Of Programmatic Outdoor
Programmatic OOH - or POOH as it's better known - puts aside its unfortunate acronym to be latest industry buzzword.
Snap Launches New Product Suite For App Advertisers
From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]
Adform Becomes First Global Ad Tech Vendor To Subject Tech Stack To An Independent Audit
Ad tech vendor Adform had made a significant step towards promoting transparency in digital advertising, becoming the first global ad tech vendor to subject its tech stack to an independent audit. The audit follows a report released in May 2020 by the ISBA and AOP in the UK. The research, which was executed by PwC, […]
Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative
Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]
RACQ Highlights ‘Membership Model’ In Cultish New Campaign
Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]
SCA Taps Dave Hughes, Ed Kavalee And Erin Molan To Revive 2DayFM Breakfast Show
It's a credit to Ed Kavalee, he has been hired for more radio shows than he's ultimately been axed from.
Stockland Champions The ‘Bin Chicken’ In New Festive Campaign Via Host/Havas
Did you know the ibis was an object of religious veneration in ancient Egypt? Yes, B&T just nicked that off Wikipedia.
