Australia Post has taken on a familiar new intern across its business in a new campaign via The Monkeys, part of Accenture Song.
In The Monkeys’ fifth year of Australia Post Christmas commercials, the campaign follows a curious Santa Claus as he goes undercover as an intern at Australia Post to work out how they go about delivering gifts at Christmas time. Paired up with postie Alex, Nick discovers exactly how Australia Post does it, with no magic needed.
“Australia Post is proud to deliver Australian’s their Christmas presents each year, but whilst Santa has reindeer and sleighs, we’re slightly more 2024 with our App, Parcel Lockers and electric powered fleet, and this campaign juxtaposes those two contrasting worlds in a really charming and fun way,” said Australia Post EGM, retail, brand & marketing, Catriona Noble.
“Australia Post and Santa Claus go together like milk and cookies. They both work hard to deliver joy at Christmas time, and both have a penchant for the colour red. This year’s campaign celebrates them both in a way that’s fun and entertaining,” said The Monkeys chief creative officer Ant Keogh.
The new campaign, directed by Tony Rogers from Guilty, has launched nationally across television, in-store, online, radio and social.
Campaign Credits:Client: Australia PostEGM, Retail, Brand & Marketing: Catriona NobleHead of Marketing: Aimee DixonSenior Manager, Brand Marketing: Karen O’ConnorSenior Manager, Brand Marketing: Emily HowatMarketing Graduate: Trey Braione Creative Agency: The Monkeys, part of Accenture SongChief Executive Officer: Paul McMillanChief Creative Officer: Ant KeoghChief Strategy Officer: Michael DerepasStrategy Director: Dave CollinsSenior Art Director: Ben HorewoodSenior Copywriter: Michelle CanningHead of Design: Raph TamkalisJunior Designer: Noel YeungNational Head of Production: Romanca MundreaSenior Producer: Eliza MaloneChief Client Officer: Jaimee KerrSenior Account Director: Kim ThompsonBusiness Manager: Max Speer Production Company: GuiltyDirector: Tony Rogers Producer: Rohan TimlockSound & Composition: Rumble StudiosPost Production: Tim Parrington & Jaime Scott Media Agency: Wavemaker
