Australia is set to shine at the Cannes Lions this year with the country itself being the product pushed in a Titanium short listed work out of Droga5 in New York, while two other Australian works have been shortlisted in the most prestigious of categories.
ICYMI, a trailer for a reboot of the Crocodile Dundee franchise was played during this year’s Super Bowl only to be later revealed a hoax and an elaborate campaign for Tourism Australia.
While this work will go down as a US entry, Droga5 founder David Droga is arguably Australia’s foremost creative export.
Now the campaign, which has already been hailed a huge success for US tourism in Australia, is one of just 25 campaigns to make it to the Cannes Titanium Lion shortlist.
The news comes amid reports that a new film The Very Excellent Mr Dundee, which will star Paul Hogan as himself, is set to commence filming in July. There have also been murmurings of a push to see the hoax Dundee movie actually brought to life.
Apart from Droga5’s work for Tourism Australia, Host/Havas have made the list thanks to its Palau Pledge work.
And if you needed any more confirmation the consultancies are coming, the only other work to make the Titanium short list comes from Deloitte Digital with its work for the Great Barrier Reef Foundation – Value of Nature.