Aussies Spent 43% More Time Consuming Digital News In 2020, As ABC Comes Out On Top

Online news on a smartphone and laptop. (Mockup website). Woman reading news or articles in a mobile phone screen application at home. Newspaper and portal on internet, copy space.
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Nielsen’s digital rankings for December have been released, revealing a large upward swing in digital consumption of news.

Data from the Nielsen Digital Content Ratings were released today, showing Australians spent 36.3 million hours consuming news content online for the month of December 2020, an increase of 22 per cent when compared to December 2019.

Nielsen Digital Content Ratings also reported an increase of 43 per cent in the cumulative time spent with the overall current events and global news subcategory in 2020 when compared to 2019.

As 2020 saw several major news events such as the Australian bushfires, COVID-19 and the US Presidential Election, Australians turned to digital news to stay informed.

In addition, ABC News Websites retained the top position for current events and global news, with a unique audience of 11.4 million for the month of December 2020.

nine.com.au moved up from third to second position with a unique audience of 10.6 million, followed by news.com.au with a unique audience of 10.4 million.

7NEWS moved up one place to obtain the fourth position with a unique audience of 9.4 million, whilst smh.com.au dropped one place and ranked fifth with a unique audience of 9.1 million.

Source: Nielsen

Featured image source: iStock/oatawa

Please login with linkedin to comment

Nielsen

Latest News

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
  • Advertising
  • Campaigns

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo

Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]

by B&T Magazine

B&T Magazine
Nine & Stan Eye Off NBL Rights
  • Media

Nine & Stan Eye Off NBL Rights

On an unrelated note, Hugh Marks spotted practising his alley-oops and free throws at the North Sydney basketball courts.

by B&T Magazine

B&T Magazine
Creepy Or Convenient?
  • Technology

Creepy Or Convenient?

If B&T's editor could think of a three-word headline for every story he'd be retired by now.

Opinion

by B&T Magazine

B&T Magazine