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Reading: Aussies Spent 43% More Time Consuming Digital News In 2020, As ABC Comes Out On Top
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B&T > Media > Aussies Spent 43% More Time Consuming Digital News In 2020, As ABC Comes Out On Top
Media

Aussies Spent 43% More Time Consuming Digital News In 2020, As ABC Comes Out On Top

Staff Writers
Published on: 12th January 2021 at 10:34 AM
Edited by Staff Writers
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Online news on a smartphone and laptop. (Mockup website). Woman reading news or articles in a mobile phone screen application at home. Newspaper and portal on internet, copy space.
Featured image source: iStock/oatawa
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Nielsen’s digital rankings for December have been released, revealing a large upward swing in digital consumption of news.

Data from the Nielsen Digital Content Ratings were released today, showing Australians spent 36.3 million hours consuming news content online for the month of December 2020, an increase of 22 per cent when compared to December 2019.

Nielsen Digital Content Ratings also reported an increase of 43 per cent in the cumulative time spent with the overall current events and global news subcategory in 2020 when compared to 2019.

As 2020 saw several major news events such as the Australian bushfires, COVID-19 and the US Presidential Election, Australians turned to digital news to stay informed.

In addition, ABC News Websites retained the top position for current events and global news, with a unique audience of 11.4 million for the month of December 2020.

nine.com.au moved up from third to second position with a unique audience of 10.6 million, followed by news.com.au with a unique audience of 10.4 million.

7NEWS moved up one place to obtain the fourth position with a unique audience of 9.4 million, whilst smh.com.au dropped one place and ranked fifth with a unique audience of 9.1 million.

Source: Nielsen

Featured image source: iStock/oatawa

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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