Nielsen’s digital rankings for December have been released, revealing a large upward swing in digital consumption of news.
Data from the Nielsen Digital Content Ratings were released today, showing Australians spent 36.3 million hours consuming news content online for the month of December 2020, an increase of 22 per cent when compared to December 2019.
Nielsen Digital Content Ratings also reported an increase of 43 per cent in the cumulative time spent with the overall current events and global news subcategory in 2020 when compared to 2019.
As 2020 saw several major news events such as the Australian bushfires, COVID-19 and the US Presidential Election, Australians turned to digital news to stay informed.
In addition, ABC News Websites retained the top position for current events and global news, with a unique audience of 11.4 million for the month of December 2020.
nine.com.au moved up from third to second position with a unique audience of 10.6 million, followed by news.com.au with a unique audience of 10.4 million.
7NEWS moved up one place to obtain the fourth position with a unique audience of 9.4 million, whilst smh.com.au dropped one place and ranked fifth with a unique audience of 9.1 million.
Featured image source: iStock/oatawa
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