Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings detail confirming November and December ad demand is well above where it was at the same time last year. The October market was boosted by […]

Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

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Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]

A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]

In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]

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Thought the kerfuffle over Liberal MPs bonking their staff had gone away? The gasoline is only now hitting the match.

Posted 7 hours Ago

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Australia's most hated beer, Foster's, set for a comeback. Well, apart from XXXX Summer and Heineken Zero that is.

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The only winners of these contractual spats are only ever the lawyers. And possibly the lawyers' local BMW dealership.

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Subaru urges Aussies to take a road trip in new campaign. Although car sickness & haemorrhoids sufferers are exempt.

The British marque's now Chinese owned & made. Although probably doesn't want that mentioned given the current climate.

Take any Zooper Dooper to zooper new levels by blending one with two shots of vodka, two shots of tequila.

As Australia-China relations worsen, Xi Jinping announces pavlova now off the menu at the Great Hall Of The People.

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Lots of people like to say that print is dead. But as you'll read here, a little arthritis aside, it's alive & kicking.

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In bad news for seven-year-old TikTok and YouTube millionaires, CommBank’s Dollarmites set to be scrapped.

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Tele backs down in legal stoush with Hugh Marks. Miranda Devine heard to comment: "Thank f@ck I didn't write it."

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IKEA warning of a sharp increase in customer flatulence as in-store restaurants go plant-based.

Posted 10 hours Ago

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Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]

It's yet ANOTHER study showing the impact of COVID on ad spends. Scream "we know, we know" as you digest the facts here.

With the US scratching about for a decent president, any David Hasselhoff ad suggests the answer's closer than we think.

Posted 10 hours Ago

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Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani. The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek […]

Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]

Nuts are such a healthy, on-the-go snack, aren't they? B&T often enjoys the salted variety with six schooners.

Brand experience and innovation company Akcelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]

Many are calling data the chief tenant of the Fourth Industrial Revolution. Drunk people seem rather fond of saying it.

Posted 11 hours Ago

Opinion

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7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy.  With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer.  7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]

Here's a nice story on brands doing good. And that's despite B&T's editorial preference for evil and schadenfreude.

Thankfully, sandpaper companies noticeably absent as Foxtel unveils string of cricket sponsors.