Aussies Have Midas Touch, Clean Up At New York Midas Awards
Aussie ad agencies have proved their global prowess at the recent Midas Awards, which celebrate the world’s best financial advertising from entries from 24 countries.
Part of the New York Festivals Competition, the awards enlist a panel of industry experts to select the winners, which in 2016 consisted of 12 Gold and Silver Australian winners.
MercerBell scooped up two Gold Midas, two Silver Midas, and three Midas Certificates for their work for World First, Qantas, and Allianz.
R/GA nabbed two gold and two certificates for campaigns with ANZ, while Wunderman-Bienalto took home two Gold and Clemenger BBDO Sydney, Saatchi & Saatchi and thedylanagency all scored one Silver trophy each.
Check out the full list of winners here, and for all the award-winning Aussie campaigns see below:
Gold
MercerBell
- World First, ‘Pirates of the High Fees’, Art Direction
- Qantas, ‘There’s a Flight in Every Card’, Illustration
R/GA
- ANZ, ‘Money Minded Monday’, Illustration
- ANZ, ‘Money Minded Monday’, Non-Broadcast Video
Wunderman-Bienalto
- ME bank, ‘Ed: Anxiety-busting banking’, Art Direction
- ME bank, ‘Ed: Anxiety-busting banking’, New Product/Service launch
Silver
Clemenger BBDO Sydney
- Visa, ‘Visa Entertainment – Laneway Festival Sponsorship 2016’, Sponsorship
MercerBell
- World First, ‘Pirates of the High Fees’, Financial Services
- World First, ‘Pirates of the High Fees’, B2C
Saatchi & Saatchi
- BankSA, ‘Mr. Piping Shrike: Port Adelaide Football Club’, Sponsorship
thedylanagency
- HSBC, ‘Thanks for coming out’, Banking: Traditional
Wunderman-Bienalto
- ME bank, ‘Ed: Anxiety-busting banking’, Digital
Midas Certificate
MercerBell
- Qantas, ‘Qantas Cash Activation’, Direct Response
- Allianz, ‘Say Goodbye’, Advertising: TV & Cinema
- Allianz, ‘Small Business Insurance’, Advertising: TV & Cinema\
R/GA
- ANZ, ‘Money Minded Monday’, Animation
- ANZ, ‘Money Minded Monday’, Corporate Image
Saatchi & Saatchi
- BankSA, ‘Mr. Piping Shrike: Kitchen TVC’, B2B
- BankSA, ‘Mr. Piping Shrike: Port Adelaide Football Club’, Sponsorship
- BankSA, ‘Mr. Piping Shrike: Rant Video’, Low-budget (<$100,000USD)
- BankSA, ‘Mr. Piping Shrike: Adelaide Advertiser Rant press ad’, Newspaper
thedylanagency
- HSBC, ‘Thanks for coming out’, Outdoor/Transit/Out-of-Home
Wunderman-Bienalto
- ME bank, ‘Ed: Anxiety-busting banking’, Design/Identity
- ME bank, ‘Ed: Anxiety-busting banking’, Banking: Online
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