Aussie True Crime Content Creator Slapped Ham Nabbed By Jellysmack

Aussie True Crime Content Creator Slapped Ham Nabbed By Jellysmack
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Global content creator company Jellysmack today announced it has signed one of Australia’s most popular true crime content creators, Slapped Ham.

Slapped Ham, a creator who prides himself on specialising in all things creepy and scary, is one of Australia’s most popular in the true crime genre with more than 2.75 million YouTube subscribers. He specialises in true crime and mystery with unexplained videos, scary photos, paranormal mysteries, monsters, cryptids, time travellers, and ghost photos.

Slapped Ham also has a large member community, offering them custom badges and emojis, and an online merchandise store.

Jellysmack will work with Slapped Ham to expand his audience reach and revenue opportunities from YouTube to Facebook, where viewers watching a true crime video are almost 14% more likely to watch past the one-minute mark, relative to other content categories. It is at the one-minute mark on Facebook that views are monetizable.

Meta’s Kirsty Wilson, strategic partnerships manager – entertainment said the signing was “A massive opportunity for creators, Facebook is a place where they can build passionate, and engaged fan communities, and earn revenue on their own content. True crime is a hugely popular vertical, and we can’t wait to see Slapped Ham’s content reach new global audiences with Jellysmack.”

True crime is one of Jellysmack’s most popular creator categories globally, and Slapped Ham joins the ranks of some of the world’s most popular creators in the genre also signed with Jellysmack including Kendall Rae (3.5 million YouTube followers), Bailey Sarian (6.31 million YouTube followers) and MrBallen (5.88 million YouTube followers).

According to Jellysmack’s research, true crime is a growing content category and armchair detectives are here to stay, with the genre having among the highest monetizable views percentages relative to other creator content categories.

Overall, true crime content viewers are 55% more likely to watch a video to the end relative to the all-content average. This is especially impressive considering that true crime videos are, on average, more than twice as the all-content average completion rate.

Though true crime content creators represent less than 5% of the overall views, they account for more than 11% of total view time for all content. In other words, true crime content views account for more than double the proportion of view time as they did views.

Of the creators reviewed, true crime content creators landed nine out of the top ten highest average view times for creators, with a minimum of one million views over the observed period. This is especially remarkable considering that true crime and mystery content creators represent just over 6% of all content creators.

Jellysmack Australia and New Zealand country manager, Ezechiel Ritchie, said that it was a no-brainer for YouTube creators like Slapped Ham to expand across Facebook to broaden their reach and opportunities for monetising.

“Analysis from Jellysmack consistently tells us that true crime as a genre is one of the most monetizable for creators, relative to other categories, so we are thrilled to sign one of the best Australian content creators in the genre,” he said.

“Slapped Ham’s creepy and scary content really resonates with his audience, and we see so many untapped opportunities across the Facebook platform as part of our strategy.”

Slapped Ham said he was excited to be working with Jellysmack to expand his audience.

“Cranking out creepy and scary content in my den has proven to be massively popular on YouTube. I love our audience and am super proud of what we create for them. So many people comment how we have gotten them through tough times, especially over the last couple of years so I’m excited to be signing with Jellysmack to expand our reach across Facebook,” he said.

The signing takes Jellysmack’s collective of Australian and New Zealand creators to 27, just seven months after the company launched in Australia.

The Jellysmack Creator Program leverages the company’s proprietary AI technology and first party data to help individual video creators grow their audiences across multiple social platforms. Once a creator joins, Jellysmack uses its suite of tech tools and team of experts to edit, optimise, and distribute videos onto Facebook, Instagram, Snapchat, TikTok, and YouTube on behalf of the creator, thereby establishing new revenue streams. The Creator Program currently has more than 500 of the world’s most influential creators as partners,
including megastars PewDiePie, MrBeast, Bailey Sarian, and Nas Daily.

Slapped Ham joins other Australian content creators including Whippy, HowToBasic,
JoshDub, How Ridiculous, Jazza, Mully, Self Sufficient Me, Tannar, Vincenzo’s Plate, Cupcake
Savvy Kitchen, SAMMIT, Flying The Nest, EddieVR, Pask Makes, Andy’s Fishing Wild Cook,
Cavy Fishing, Shelee Art, Bin Living with Big B, BigstackD Castings, TigerTomato, Gilly Kube,
Eystreem, and Kiwi creators Indigo Traveller and Nela Zisser.

Please login with linkedin to comment

Jellysmack Slapped Ham

Latest News

Red Havas Boosts Health Team With Three New Hires
  • Media

Red Havas Boosts Health Team With Three New Hires

Red Havas has strengthened its growing PR healthcare offer, Red Havas Health, with three new hires, spearheaded by the appointment of long-time health sector specialist Nicole Phillips as client services director. In this role, Phillips will lead on client accounts, identify new business opportunities in the health technology and health services sectors and act as […]

Big Red Group Nabs Naked Wines’ Paul Connell For CMO Role
  • Marketing

Big Red Group Nabs Naked Wines’ Paul Connell For CMO Role

Australia and New Zealand’s largest experience marketplace, Big Red Group, has announced the appointment of Paul Connell as its chief marketing officer to lead the business through the next stage of growth. Connell will be based at Big Red Group headquarters in Sydney and focus on delivering impact across the group and its stable of […]

Bank Of Queensland Drops OMD, Hands Media To Initiative & Performics
  • Media

Bank Of Queensland Drops OMD, Hands Media To Initiative & Performics

Bank of Queensland Group has announced that following an extensive review of their existing media agency roster, the Group will split media across two agencies, being Performics and Initiative. As part of the acquisition of ME Bank by the BOQ Group in 2021, the marketing teams from across the Group were consolidated into one central […]

Why A Federal Election Is A Treasure Trove Of Data For Strategists & Marketers
  • Opinion

Why A Federal Election Is A Treasure Trove Of Data For Strategists & Marketers

Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely  elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Advertising
  • Opinion

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Nine’s Radio Stations Bag Best Ever Survey 4 Results
  • Media

Nine’s Radio Stations Bag Best Ever Survey 4 Results

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]

Optimising Commits To Environmental Support As Part Of 1% For The Planet Movement
  • Marketing

Optimising Commits To Environmental Support As Part Of 1% For The Planet Movement

Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]

Get Your Entries In For Best Of The Best Now!
  • Advertising
  • Marketing
  • Media
  • Technology

Get Your Entries In For Best Of The Best Now!

A tidy desk and punctuality aren't enough to win a Best of the Best Award. Not, that we do stress, they'd hurt either.

by B&T Magazine

B&T Magazine
Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation
  • Media

Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation

Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]

PubMatic Partners With AlikeAudience To Offer Media Buyers Exclusive Sell-side Access To Transactional Data
  • Media

PubMatic Partners With AlikeAudience To Offer Media Buyers Exclusive Sell-side Access To Transactional Data

PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]

BARCELONA, SPAIN - NOVEMBER 27: Barcelona supporters during the UEFA Champions League group F match between FC Barcelona and Borussia Dortmund at Camp Nou on November 27, 2019 in Barcelona, Spain. (Photo by Eric Alonso/MB Media/Getty Images)
  • Media

Optus Sport Becomes Official Aussie Broadcaster Of Spanish LaLiga

Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]

TVNZ+ Launches With A Warning About The Perils Of Free Streaming Via Dentsu Creative
  • Campaigns

TVNZ+ Launches With A Warning About The Perils Of Free Streaming Via Dentsu Creative

In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.

Nikki Van Dijk And Surfing Australia Team Up With Ruffie Rustic Foods To Promote Plant-Based Meals
  • Campaigns

Nikki Van Dijk And Surfing Australia Team Up With Ruffie Rustic Foods To Promote Plant-Based Meals

Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]

Nestlé Australia Launches First Nations Creative Program Tuck In!
  • Campaigns

Nestlé Australia Launches First Nations Creative Program Tuck In!

Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]

British Army’s YouTube And Twitter Accounts Get Hacked By Crypto Scammers
  • Technology

British Army’s YouTube And Twitter Accounts Get Hacked By Crypto Scammers

The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]