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Reading: Aussie Supercar Does Full Lap With Advertising Hoarding Stuck To The Bonnet
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B&T > Advertising > Aussie Supercar Does Full Lap With Advertising Hoarding Stuck To The Bonnet
Advertising

Aussie Supercar Does Full Lap With Advertising Hoarding Stuck To The Bonnet

Staff Writers
Published on: 18th September 2017 at 12:15 PM
Staff Writers
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Dunlop Tyres certainly got more bang for its advertising buck over the weekend, after a race car careered into one of its advertising hoardings and becoming wedged to the car’s bonnet.

Supercar driver Todd Kelly was navigating his Nissan around Melbourne’s Sandown Racetrack when he missed a corner and slammed into Dunlop’s trackside billboard. However, the hoarding became lodged on Kelly’s grill – embarrassing for him, but some excellent advertising exposure for Dunlop.

Kelly then completed nearly a whole lap with the sign stuck to the front of his car, unable to dislodge despite his best efforts.

Check out the calamitous action below:

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TAGGED: Nissan, Supercars
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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