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B&T > Media > Aussie Radio Partners With Google To Make Listening To Local Radio Easier
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Aussie Radio Partners With Google To Make Listening To Local Radio Easier

Staff Writers
Published on: 18th October 2019 at 10:20 AM
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The Australian commercial radio industry has partnered with Google to make it easy for listeners to find and listen to live streams of local Australian radio stations on Google Nest devices.

The partnership between industry body Commercial Radio Australia and Google will make more than 300 Australian AM, FM and DAB+ digital radio stations easily accessible on Google Nest devices, including Nest Home, Nest Mini, Nest Max and Nest Hub Max via voice command.

Commercial Radio Australia CEO Joan Warner said: “The Australian radio industry is delighted to have entered this partnership with Google to ensure our live and local content is easily discoverable and accessible on Google Nest devices.

“Google Australia has shown an openness and willingness to work closely with us as an industry to ensure consumers have the best radio experience with their voice assisted devices.”

Google Australia MD Mel Silva said: “We’re thrilled to partner with Commercial Radio Australia to bring Aussies more ways to enjoy local radio stations on Google Nest devices.

“We hope this makes it easier for people to tune in, discover and follow their favourite Aussie stations with a simple voice command.”

The agreement includes joint marketing activities to promote easy reliable access to local radio on Google Nest devices.

The Infinite Dial Australia 2019 research found that 2.7 million Australians own a smart speaker.

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TAGGED: CRA, Google, podcasts, radio alive 2019
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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