B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Aussie Ninja Kicks Butt On Second Outing (But “Abysmal” Commentators Panned!)
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Aussie Ninja Kicks Butt On Second Outing (But “Abysmal” Commentators Panned!)
Media

Aussie Ninja Kicks Butt On Second Outing (But “Abysmal” Commentators Panned!)

Staff Writers
Published on: 11th July 2017 at 12:25 PM
Staff Writers
Share
2 Min Read
SHARE

Nine’s Australian Ninja Warrior hasn’t suffered any second episode syndrome, managing an impressive 1.6 million viewers for Monday night’s episode according to OzTAM viewer numbers.

And in better news for Nine, Ninja pummelled its rivals at Seven and Ten, almost doubling their audience shares. Ten’s MasterChef clawed back its Sunday night losses posting 753,000, while Seven’s two-decade homage to Princess Di’s death, The Last 100 Days of Diana, managed 768,000.

But it’s not all smooth sailing for Ninja with the show’s commentary team already being attacked for their lacklustre performances and poor acting for trying to look excited about the show.

Screen Shot 2017-07-11 at 10.25.22 am

The commentators include Nine’s ‘everywhere man’ Ben Fordham, Nine sports reporter Rebecca Maddern and former England Test cricket captain Andrew ‘Freddie’ Flintoff.

However, only two episodes in and many fans have labelled the commentary “abysmal” while a concerted social media campaign has commenced to have the trio replaced with the incomparable Roy And HG Nelson.

Other viewers took to social media to say they were having trouble comprehending Flintoff’s thick accent.

Of Fordham, Maddern and Flintoff’s performance, one viewer tweeted: “Might hit the mute button. Overacting, over-hyping commentators really hurt my ears. Listening is harder than the course.”

While another added: “Only watching #NinjaWarriorAU between commercials on other channels but the commentary is abysmal. Bec should stick to news and footy show.”

While another weighed-in on the choice of Flintoff as commentator. “Shocking oversight from Channel Nine,” one wag wrote, “240 unemployed Australian cricketers and they go for a retired Pom.” A clear dig at the current cricket pay dispute.

While others attacked Maddern for trying to sound like “one of the boys” and her overuse of sport clichés. “Why do women commentators talk like blokey blokes? Isn’t the whole point to promote an alternative sound to the blokey bloke,” one viewer queried.

However, a quick check of the #NinjaWarriorAU handle shows a big demand for the appointment of Roy and HG. “Hey Channel Nine, how many retweets is needed to get Roy and HV to commentate?” one demanded.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Australian Ninja Warrior, Failure
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?