Australian high-end lingerie brand Honey Birdette has been forced to pull an in-store digital ad campaign after passersby complained the ads were a little too raunchy for your average shopping centre.

The image in question (below) showed two models in corsets and suspenders, however, it was the nipples on show that people objected to.

Shopper complaints went as high as the Australian Ad Standards Bureau (ASB) who deemed the ads were a little too provocative for Westfield shoppers.

“The depiction of nipples in an image in a store window is not appropriate” the ASB noted in its findings, adding that the ad didn’t comply with the its code that “advertising or marketing Communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience.”

Honey Birdette has a history of racy and provocative campaigns which are regularly featured on B&T.

However, the company’s owner, Eloise Monaghan, is having none of the censorship. “What’s so threatening about a female nipple as opposed to a male nipple?” she told the Daily Mail.

“People have nipples, wow. It’s not like there are tassels on them, they are covered and we faded them as much as possible but unfortunately we are a target.”