Aussie Lingerie Brand Forced To Pull Ads After Nipple Complaints

Aussie Lingerie Brand Forced To Pull Ads After Nipple Complaints

Australian high-end lingerie brand Honey Birdette has been forced to pull an in-store digital ad campaign after passersby complained the ads were a little too raunchy for your average shopping centre.

The image in question (below) showed two models in corsets and suspenders, however, it was the nipples on show that people objected to.

59a527ec139d1_honeyjpg_59a527457aca0

Shopper complaints went as high as the Australian Ad Standards Bureau (ASB) who deemed the ads were a little too provocative for Westfield shoppers.

HoneyBirdette-NewYork-Issy-800-4-500x500

“The depiction of nipples in an image in a store window is not appropriate” the ASB noted in its findings, adding that the ad didn’t comply with the its code that “advertising or marketing Communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience.”

HoneyBirdette-NewYork-Issy-800-8-500x500

Honey Birdette has a history of racy and provocative campaigns which are regularly featured on B&T.

However, the company’s owner, Eloise Monaghan, is having none of the censorship. “What’s so threatening about a female nipple as opposed to a male nipple?” she told the Daily Mail.

“People have nipples, wow. It’s not like there are tassels on them, they are covered and we faded them as much as possible but unfortunately we are a target.”




Please login with linkedin to comment

Advertising Standards Bureau Honey Birdette The Today SHow

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]