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Reading: Aussie Home Lender Launches “Smashed Avocado” Mortgage Campaign
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B&T > Marketing > Aussie Home Lender Launches “Smashed Avocado” Mortgage Campaign
Marketing

Aussie Home Lender Launches “Smashed Avocado” Mortgage Campaign

Staff Writers
Published on: 18th October 2016 at 8:42 AM
Staff Writers
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The marketing team’s quick out of the blocks at ME Bank, that’s for sure.

The dust has hardly settled from Bernard Salt’s now infamous The Australian column on the weekend where he suggested young people were too busy spending all their money in hipster cafes to save for a home loan.

smashed_avocado

In particular, Salt suggested “young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more”. The cost of the treat meant there was little money left for boring things like getting a mortgage.

But only three days after the column caused outrage, ME Bank has launched a campaign that says, “Have your smashed avo and eat it too”.

The campaign is aimed at young people and allows them to borrow 80 per cent of a property’s value to a maximum loan of $700,000. (Which wouldn’t buy much in most Australian capital cities, in all truth!)

Salt’s comments have since caused widespread ridicule, many suggesting overpriced cafe meals aren’t the cause of Australia’s highly over inflated property market. That said, it’s certainly stirred a debate many agreed we needed to have.

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TAGGED: Advertising Standards Bureau, Bernard Salt, Generation Like, Workplace
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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