The marketing team’s quick out of the blocks at ME Bank, that’s for sure.
The dust has hardly settled from Bernard Salt’s now infamous The Australian column on the weekend where he suggested young people were too busy spending all their money in hipster cafes to save for a home loan.
In particular, Salt suggested “young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more”. The cost of the treat meant there was little money left for boring things like getting a mortgage.
But only three days after the column caused outrage, ME Bank has launched a campaign that says, “Have your smashed avo and eat it too”.
The campaign is aimed at young people and allows them to borrow 80 per cent of a property’s value to a maximum loan of $700,000. (Which wouldn’t buy much in most Australian capital cities, in all truth!)
Salt’s comments have since caused widespread ridicule, many suggesting overpriced cafe meals aren’t the cause of Australia’s highly over inflated property market. That said, it’s certainly stirred a debate many agreed we needed to have.
Are Media and B&T couldn’t be more thrilled to congratulate the winners of this year’s Women in Media Awards. It was the virtual celebration to end all virtual celebrations as hundreds of media professionals tuned in to watch 17 incredible industry leaders recognised for their phenomenal achievements in media over the last 12 months. It’s […]
Independent programmatic platform Viztrade has launched a self-serve solution for publishers to generate digital advertising revenue directly from their own websites. Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites with no friction and full visibility into the cost of the media. The solution is […]
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]