Marissa Tsioutsis and Roger Kong from market research agency Fiftyfive5 were crowned winners of ESOMAR’s annual “Research Got Talent Award”, crushing competition from Russia, India, Argentina, Peru and Canada.
ESOMAR, a global data, research, insights and analytics community, launched the award to celebrate the next generation of researchers. It awards them based on their skills using market research to overcome pressings social issues.
The Australian Data and Insights Association (ADIA) hosts the Australian competition.
Tsioutsis and Kong picked up the award for their entry “Supporting the Vision to Free Australia from Youth Homelessness”, produced in association with social enterprise For Change Co.
Fiftyfive5 was named B&T’s research agency of the year at last month’s B&T awards. It was recently picked up by Accenture Song.
Kong and Tsioutsis said: “We want to start by saying thank you to For Change Co. for making any of this possible. The vision and work For Change Co. do for youth homelessness in Australia is incredible and something we want to continue supporting and encourage everyone to support. We also want to thank ESOMAR, ADIA, Fiftyfive5 and everyone that has been on this journey with us.
“We feel so incredibly lucky to have had the opportunity to challenge ourselves and see the impact our research is having already with For Change Co., driving awareness and encouraging the community to support their cause. We also hope that the research insights offer inspiration for social enterprises globally, helping them to utilise similar strategies to unlock additional funding to deliver more social good.”
ADIA CEO, Sarah Campbell, said: “This is the third year of the Australian competition, and we continue to be blown away with the calibre of entries. To have the Australian entry go on to win the global Award shows the depth of talent our industry is fostering. A huge congratulations to Roger and Marissa from the ADIA Board, Australian judging panel and sponsors.
