Audience Group Snaps Up UM’s Simon Watson For Account Director Role

Audience Group Snaps Up UM’s Simon Watson For Account Director Role

Independent media and advertising services agency Audience Group has appointed two new account directors and a digital trading specialist to support its recent business wins.

Simon Watson has joined from UM. He has more than two decades of experience in media planning on both client- and agency-side. Watson’s journey through roles at UM Australia, Ladbrokes & Neds, Lion, Starcom, The Media Store and more has been complemented by a decade of volunteering his expertise to organisations like Youngcare and Ronald McDonald House.

“I joined Audience Group because I can see an opportunity to contribute to both client and business growth and to see that my contribution makes a difference,” said Watson.

“We actually had a couple of partners congratulate us on snapping up Simon,” said James McDonald, director, and co-founder of Audience Group, “We knew we’d made the right choice, but it was great to hear.”

“Simon’s depth of experience combined with his interest in innovation and dedication to doing very good work aligns perfectly with our commitment to evidence-based advertising,” said McDonald.

Esha Sawhney, has joined from OMD to serve as an account director. She has nine years of large agency. Starting as a digital intern at Starcom through account and trading roles at Zenith and Ikon. With Sawhney’s move to Audience Group, she is immersing herself in executing data insights into media investments, especially in the digital domain.

“We appreciate Esha’s large agency experience, and her enthusiasm for the insight-driven work she’ll be accomplishing here at Audience Group,” said McDonald.

Hannah Davis has joined as a digital trading specialist following stints at NextDC, Hello Digital and Alpha Digital.

“The majority of applicants for a role like this still tend to be male, and that was the case when we were interviewing for this position,” remarked Tori Chandler, data and strategy planner and audience group. “So it was cool that, not only were there women amongst the candidate pool but Hannah’s analytics skills stood out from the pack. Critically, she demonstrated the best understanding of how we integrate data into our trading decisions.”




Please login with linkedin to comment

Audience Group

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]