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Reading: Audi Launches “Dr Jekyll & Mr Hyde” Campaign For New S6 & S7
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B&T > Campaigns > Audi Launches “Dr Jekyll & Mr Hyde” Campaign For New S6 & S7
Campaigns

Audi Launches “Dr Jekyll & Mr Hyde” Campaign For New S6 & S7

Staff Writers
Published on: 17th April 2019 at 10:26 AM
Staff Writers
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Audi has unveiled its new Audi S6 & S7 via a new campaign that rejuvenates the iconic “Dr Jekyll & Mr Hyde” classic story and highlights the performance that lies behind the design of the cars.

The films, shot by acclaimed director Alex Courtès (Grammy Award & UK MVA winner), open in a foggy atmosphere when we hear a powerful voice reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde.

As the scenes become incredibly intense, we discover the S-badges, revealing the appearance of Mr Hyde and unleashing the cars into the London night.

Parisian agency Romance co-founder and CEO, Christophe Lichtenstein said: “After the wins of Audi Sport in 2016, PokerStars and more recently P&G (Pam-pers), Romance pursues its development by supporting clients at an international level.”

The ad launches globally this week, on the Audi channels.

CREDITS

Client: Audi AG

Brand Management: Giovanni Perosino, Kristin Harder, Ekaterina Berberikh

Agency: Romance

Executive Creative Director: Alexandre Hervé

AD: William Verdel, Sébastien Mertens

Copywriters: Philippe Pinel & Frédérick Lung

Business Director: Sébastien de Milleville

Account Manager: Sarah Holgado

Tv Prod: Corinne Persch, Laurie Delahayes

Production Company: Insurrection

Director: Alex Courtès

Sound Production: THE

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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