Audi has unveiled its new Audi S6 & S7 via a new campaign that rejuvenates the iconic “Dr Jekyll & Mr Hyde” classic story and highlights the performance that lies behind the design of the cars.

The films, shot by acclaimed director Alex Courtès (Grammy Award & UK MVA winner), open in a foggy atmosphere when we hear a powerful voice reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde.

As the scenes become incredibly intense, we discover the S-badges, revealing the appearance of Mr Hyde and unleashing the cars into the London night.

Parisian agency Romance co-founder and CEO, Christophe Lichtenstein said: “After the wins of Audi Sport in 2016, PokerStars and more recently P&G (Pam-pers), Romance pursues its development by supporting clients at an international level.”

The ad launches globally this week, on the Audi channels.

CREDITS

Client: Audi AG

Brand Management: Giovanni Perosino, Kristin Harder, Ekaterina Berberikh

Agency: Romance

Executive Creative Director: Alexandre Hervé

AD: William Verdel, Sébastien Mertens

Copywriters: Philippe Pinel & Frédérick Lung

Business Director: Sébastien de Milleville

Account Manager: Sarah Holgado

Tv Prod: Corinne Persch, Laurie Delahayes

Production Company: Insurrection

Director: Alex Courtès

Sound Production: THE