Atomic 212° Hires New ECD Jonas Lembke

Atomic 212° Hires New ECD Jonas Lembke
B&T Magazine
By B&T Magazine
SHARE
THIS



Australia’s most awarded agency Atomic 212° has hired world class creative director Jonas Lembke as its new ECD, as the agency looks to lead an aggressive new business assault with creativity at its core.

The move fits within Atomic 212°’s industry-leading positioning as a future-proofed, agile creative media business, with the agency offering a full suite of marketing services across media, creative, digital, data and technology.

“This is one of the most exciting hires in the history of the agency,” Atomic 212° CEO Jason Dooris said. “We’ve been winning such a large amount of creative and content work, and we’ve been hunting for the right fit to complement the award-winning resources that are already in place. To get someone of this calibre on board will be sure to turbocharge our approach. We’re seriously pumped.

“Jonas is already on board and developing some amazing work and inspirational ideas. Better yet, he is a digital native who considers data and technology from the onset. In other words, he is a perfect match for our business.”

Jonas has a mighty long list of credentials, and has produced outstanding creative for agencies all over the world. He has previously been creative director for Otto Stockholm, Craik Jones, Proximity London, Ogilvy Interactive, BBDO Proximity Nordics and The Innovation Chapel in Sweden.

Jonas affectionately said of his appointment: “I’m looking forward to navigating uncharted waters with a crazy crew and a mad captain.”

Dooris responded: “I take that as a compliment.”

Jonas went on to say: “My passion is making things rather than talking about making things. I’m genuinely excited about the prospect of what’s next and developing some industryleading work for Atomic.

“I believe in a flat, informal creative department where people feel comfortable sharing ideas. That’s how you get to the good stuff. That and hard work. But enough talk. The proof is in the pudding.”

Over the last 18 months, Atomic 212° has been progressively ramping up its full-service creative capabilities in areas such as creative strategy, production, PR, content marketing and beyond.

Dooris said: “We started out in the data and digital space, so accountability and measurement are in our DNA. As we move further into the content and creative spaces, this mentality is still there. Any creative output is highly strategic, insights-driven and integrated within our clients overarching approach.”

In recent months, Atomic 212°’s creative department has been developing creative, PR and content campaigns for brands such as ThinkTV, Origin Energy, TAB, Luxbet and NT Tourism.

Please login with linkedin to comment

Troll

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]