Assurance and risk management provider SAI Global has announced the appointment of creative media agency Atomic 212° to manage its performance media account and boost digital conversions.
SAI Global operates across 29 countries helping organisations proactively manage risk through their integrated suite of risk management solutions, including world-class tech platforms, services and advisory capabilities.
It services a vast number of industries internationally, including oil and gas, government, pharmaceuticals, automotive, food and agriculture.
SAI Global chief marketing officer Hayley Clarke said: “To drive our digital performance marketing to achieve SAI Global’s ambitious growth targets, we needed support from a partner that was creative and excelled from a strategy and a servicing perspective.
“We believe Atomic 212° fits the bill.
“With SAI Global operating across so many countries and industries, implementing a successful performance marketing framework is extremely complex.
“Adding to the complexity, we offer a wide range of solutions across each vertical, so taking a creative and strategic approach to consumer targeting is a must.”
Atomic 212°’s general manager for Sydney, Tom Sheppard (pictured above), said the agency was thrilled to partner with SAI Global.
“They are a great business with huge potential for growth, and with such a multifaceted organisation, there is an exciting challenge ahead of us,” he said.
“To support SAI Global achieve their goals, we need to effectively and efficiently allocate spend across a vast and diverse number of products and services, each requiring very specific messaging and consideration. This sort of challenge is what we live for.”
Sheppard said the partnership will inject creativity, technology and strategy into SAI Global’s performance marketing in alignment with Atomic 212°’s position as one of Australia’s leading and most agile creative media business.
“It’s an incredibly exciting time to be involved in performance media,” he said.
“Improvements in attribution, and developments in voice and mobile search, have resulted in performance being recognised as one of the most progressive and effective marketing disciplines. We are looking forward to embarking on this journey with SAI Global.”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]