Athletic Wear And Athleisure Still Rule For Teenage Girls: Survey

Athletic Wear And Athleisure Still Rule For Teenage Girls: Survey

Tired of seeing everybody out in their athletic wear when they’ve no intention of going anywhere near a gym? Well, it’s a trend that’s not going anywhere – particularly among young women –  according to a new survey by US investment firm PiperJaffray.

In its quarterly“Taking Stock With Teens” report, PiperJaffray surveyed 6,500 teenagers with a mean average of 16.5. Teen spending patterns, fashion trends, and brand and media preferences were assessed through visits to a geographically diverse subset of high schools across the United States.

And if there was one overriding point to come out of its Spring report, teenage girls love “athleisure” – that’s gym gear that they can wear in social circumstances too (think the Lululemon phenomenon).

And this passion for all things Lycra is bad news if your business is denim. With black leggings taking a fashion precedence over a new pair of jeans for teenagers. As the graph below shows athletic gear still outsells denim, however, the latter has fought back from a five year decline to 2015.

Screen Shot 2016-04-15 at 10.20.13 AM

The report noted: “Denim brands saw an uptick to 14 per cent aggregated mindshare and showed up as a top trend among upper-income females for the first time since fall 2013. Among women, fashion athletic apparel is still on the rise with a new high of 17 per cent share achieved and Nike gaining share. Within men’s apparel, Nike results were more mixed across income demographics. Adidas was a positive standout in the athletic footwear and clothing category.”

Other interesting takeways from “Taking Stock With Teens” report included:

• Teens (both male and female) spent on average 22 per cent of all their money on eating out. Fast food, cafe and take-aways are 50 per cent higher than sit-down restaurants. However, it wasn’t great news for the food business with the average teen tab ranging from just $US4-$US7.

• And it’s clear teens want anything they buy online fast. Fifty-one per cent of those surveyed said they had Amazon Prime, the delivery service that allows anything bought off Amazon to be delivered in 24 hours for a yearly subscription fee suggesting “that there are 57-61 million Prime households in the US.”

• Teens are spending more time on Netflix and YouTube as opposed to traditional TV. The amount of time they spend on these websites combined equates to 66 per cent versus traditional TV at 26 per cent.

• The most anticipated movies this year among teens are: 1) Finding Dory (sequel to Finding Nemo); 2) Captain America: Civil War takes the second seat; and 3) Batman v Superman: Dawn of Justice.

• Sales of video games to teenage boys was at an all time high and represent 13 per cent of teen boys spending. However, teen boys still spend more on clothes (15 per cent of all spending) but their stomachs still win out, with one-fifth of all their cash spend on food.




Please login with linkedin to comment

Advertising Standards Bureau Eardrum Australia First Jobs

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]