Market Research Needs To Jump The Fence

There's three absolute givens at any B&T bash - the Jatz, the Dorito and the fruity lexia.

Why does B&T get the feeling that Alan might actually enjoy a stint in an all-male prison?

Be first to read the Adobe Creative Trends 2024 Report here. And there's sparse news for fans of the knickerbocker.

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

Tennis brat takes time off from embarrassing the nation to reveal new social media initiative.

B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.

The fact that it's December, meteorologically confirms summer is officially here. Cricket just gives it a nudge along.

Posted 1 day Ago

Recommended

by B&T Magazine

Spotify CFO heads for the Spotify exits. Has requested "Don't You Forget About Me" as preferred leaving song.

Haven't yelled "you go, girl" for some time now? Clear the throat and ready the fist pumps with this overnight news.

Posted 1 day Ago

Recommended

by B&T Magazine

B&T warns this article contains gesticulations readers may find offensive. Yet, nothing you don't see driving every day.

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

Are you such a weird cricket tragic you even watch games when NOT played in Australia? Foxtel has exciting news for you.

Thought we'd reached peak Tay Tay overload? News Corp declares "f@ck that" with a new print iteration.

Take B&T's Friday trivia, outrageously cheat, & go into the draw to win a $100 booze voucher! Alcohol & con artistry!

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

B&T feels like we're cheating on our barista with this news. And, for that, we'd like to apologise to 7-Eleven too.

UnLtd boss, Chris Feel, announces departure after six years. Says he won't miss those shithouse industry cricket games.

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Posted 1 day Ago

Opinion

by B&T Magazine

Reddit reveals its hits and its misses for 2023. Oddly, Meghan strangely absent from either list.

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

This is a wake-up call to start planning your 2024. Even more so if 2023 turned out a badly planned disaster.

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

With animals proving a ratings winner for the networks yet again, we're expecting odd marsupial cooking mash-ups soon.

Independent creative and CX agency Hardhat has launched an Australian-first suite of growth accelerators; ‘Cheat Codes for Challenger Brands’.

Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

This headline can be made so much more appealing by reading it with a Darth Vader-like inflection.

Social media's far more than faffing about with videos of the office dog, as these digital maestros attest.

Other than heroin, nicotine and Sex In The City re-runs, is there anything more addictive than the Pringle chip?

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

As sad as it is to say about these unsavoury allegations, why does it not come as any real surprise?

Much like the arrival of tequila shots, you know you're in for a rollicking good time when Jasmin Bedir gets involved.

Kmart is always B&T's one-stop shop at Christmas. Particularly for people we don't overly like.

James Boardman amps up his Dungeons & Dragons creds as he's named Wavemaker's chief strategy officer.