Ask Documents To Explain Themselves: Adobe Delivers AI Assistant to PDFs
Just when we thought we’d seen the last of Microsoft’s infamous Clippy, the Office Virtual Assistant, it appears the much-maligned paper clip was simply ahead of his time.
Adobe has introduced AI Assistant in beta, a new generative AI-powered conversational engine in Reader and Acrobat. Deeply integrated into Reader and Acrobat workflows, AI Assistant instantly generates summaries and insights from long documents, answers questions and formats information for sharing in emails, reports and presentations. AI Assistant is bringing generative AI to the masses, unlocking new value from the information inside the approximately 3 trillion PDFs in the world.
AI Assistant leverages the same artificial intelligence and machine learning models behind Acrobat Liquid Mode, the award-winning technology that supports responsive reading experiences for PDFs on mobile. These proprietary models provide a deep understanding of PDF structure and content, enhancing quality and reliability in AI Assistant outputs.
“Generative AI offers the promise of more intelligent document experiences by transforming the information inside PDFs into actionable knowledge and professional-looking content,” said Abhigyan Modi, senior vice president, Document Cloud. “PDF is the de facto standard for the world’s most important documents and the capabilities introduced today are just the beginning of the value AI Assistant will deliver through Reader and Acrobat applications and services.”
Immediately delivering new value
Acrobat Individual, Pro and Teams customers and Acrobat Pro trialists can use the AI Assistant beta to work more productively today, with features coming to Reader over coming days and weeks. No complicated implementations are required. Simply open Reader or Acrobat and start working with the new capabilities, including:
- AI Assistant: AI Assistant recommends questions based on a PDF’s content and answers questions about what’s in the document – all through an intuitive conversational interface.
- Generative summary: Get a quick understanding of the content inside long documents with short overviews in easy-to-read formats.
- Intelligent citations: Adobe’s custom attribution engine and proprietary AI generate citations so customers can easily verify the source of AI Assistant’s answers.
- Easy navigation: Clickable links help customers quickly find what they need in long documents so they can focus their time exploring and actioning the most important information.
- Formatted output: Ask AI Assistant to consolidate and format information into top takeaways, text for emails, presentations, reports and more. A “copy” button makes it easy to cut, paste and pass along.
- Respect for customer data: AI Assistant features in Reader and Acrobat are governed by data security protocols and no customer document content is stored or used for training AI Assistant without their consent.
- Beyond PDF: Customers can use AI Assistant with all kinds of document formats (Word, PowerPoint, meeting transcripts, etc.)
Innovating a global standard
PDF is the place where individuals and organisations keep their most important information. Thirty years after Adobe invented PDF, Acrobat remains the gold standard for reading, editing and transforming PDFs. And Acrobat is everywhere – on desktops, the web, mobile devices, as a stand-alone application and embedded in leading browsers and productivity apps like Microsoft and Google.
AI Assistant in Reader and Acrobat has guardrails in place so that all customers – from individuals to the largest enterprises – can use the features with confidence. Enterprise-grade security and information governance are available for large business customers. AI Assistant is developed in alignment with Adobe’s AI Ethics processes. With AI Assistant in Reader and Acrobat, Adobe takes an LLM-agnostic approach, selecting best-in-class technologies that address a range of customer use cases. Adobe prohibits third-party LLMs from training on Adobe customer data. Read more about how Adobe is leading secure, responsible generative AI in digital documents.
Productivity for all
AI Assistant in Reader and Acrobat transforms long documents and overwhelming information into helpful insights and easy-to-understand, actionable content. Project managers can now scan, summarise and distribute meeting highlights in seconds. Sales teams can personalise pitch decks and respond to client requests in minutes. Students can shorten the time they spend hunting through research and spend more time on analysis and insights. Social media and marketing teams can quickly surface top trends and issues into daily updates for stakeholders. AI Assistant streamlines the time it takes to compose an email or scan through a contract of any kind, delivering productivity to knowledge workers and consumers everywhere. Click here to see how people are using AI Assistant to save time and get insights faster.
The future of intelligent document experiences
Today’s announcement signals the beginning of Adobe’s vision to leverage generative AI to reimagine the value of digital documents. Adobe has a deep and rich roadmap ahead for AI Assistant capabilities:
- Insights across multiple documents and document types: AI Assistant will work across multiple documents, document types and sources, instantly surfacing the most important information from everywhere.
- AI-powered authoring, editing and formatting: Last year, customers edited billions of documents in Acrobat. AI Assistant will make it simple to quickly generate first drafts, help with copy editing – instantly changing voice and tone, compressing copy length and suggesting content design and layout.
- Intelligent creation: Key features from Firefly, Adobe’s family of creative generative models, and Adobe Express will make it simple for anyone to make their documents more creative, professional and personal.
- Elevating document collaboration with AI-supported reviews: Digital collaboration is how work gets from draft to done. And with a 75% year-over-year increase in the number of documents shared, more collaboration is happening in Acrobat than ever. Generative AI will make the process simple, analysing feedback and comments, suggesting changes and even highlighting and helping resolve conflicting feedback.
Pricing and availability
Reader and Acrobat customers will have access to the full range of AI Assistant capabilities through a new add-on subscription plan when AI Assistant is out of beta.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.