B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: Is He Asahi?
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Campaign: Is He Asahi?
AdvertisingMarketing

Campaign: Is He Asahi?

Staff Writers
Published on: 22nd August 2014 at 4:53 PM
Staff Writers
Share
2 Min Read
SHARE

Asahi Super Dry beer will debut its ‘Is He Asahi?’ campaign during the the Bledisloe Cup.

‘Is He Asahi?’ tells a reverse Cinderella story of a woman’s quest to find the man who drinks Asahi.

Produced and directed by integrated creative and media agency cummins&partners, ‘Is He Asahi?’ will be live on air for three months, and supported by a national advertising campaign to the value of over $2.5 million.

This is the biggest investment into the Asahi Super Dry brand in this market since its introduction into Australia.

Michael Vousden, Beer and Cider Marketing Manager, said that the campaign is a fantastic creative vehicle to raise awareness and drive purchase consideration with consumers nationwide on the Asahi Super Dry brand.

Asahi Super Dry Campaign Image

“’Is He Asahi? ’ educates the broader market about the Asahi Super Dry drinker. The classic Cinderella story is a story of a man on a quest to find his perfect woman – we thought this was a suitable metaphor to use to tell the story of Asahi, albeit with a significant twist. We are proud of the campaign and look forward to seeing it in market,” said Vousden.

The new campaign marks Asahi Super Dry’s first ever TV presence in Australia, intended to raise brand awareness in order to build the brand for long term equity growth in this market.

Asahi Super Dry Campaign Image 2

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, Edelman Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

“Great Leadership Starts With Listening”: oOh!media’s Tim Elder On Championing Diversity Through Mentorship
17/06/2025
Stephen de Wolf, chief creative officer, BMF.
Clemenger BBDO Poaches Creative Powerhouse Stephen de Wolf From BMF
17/06/2025
24HR Business Plan Unveils New Offering The 24 Hour High Performance Teams Plan, Spearheaded By Mike Read
17/06/2025
Ralph Hilariously Rolls Out ‘CannesFessions’ A Dedicated Hotline For Sharing Salacious Secrets From Cannes
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?