Hold the canape’s and pass the champagne, welcome to the stage Arq Group.

Digital services company Melbourne IT has rebranded to Arq Group, cementing its position as a true digital partner.

Creating unforgettable experiences, solving complex challenges, and providing seamless, end-to-end solutions – from design thinking to customer solutions, leading mobile, cloud and analytical insights, digital marketing to web design – Arq Group powers the growth of businesses, big and small.

Arq Group’s rebrand will accompany an expansion plan creating 270 new jobs adding to its current 850 employees and revenues of approximately $200M.

Arq group CEO Martin Mercer said, “The Arq Group moniker has been incredibly well received by our employees, customers, partners and our shareholders.”

“I am excited to have the honour of leading the group under our new name, a name which truly speaks to our future and not our past.”

“By uniting our wide range of services, cultures and people under one banner, we now have unparalleled expertise across the digital services space.”

“From design thinking and customer solutions, best in class mobile, cloud and analytical insights solutions, to digital marketing and website design.”

“We are truly Australia’s leading digital partner, powering the growth of businesses, big and small.”

Announced last month, the rebrand marks the company’s shift from a technology-first approach to place greater emphasis on its role as a full-service digital partner, by bringing together overlapping skills from individual businesses.

Building on its proud heritage, Arq Group will continue to solve complex challenges for large and small businesses across the country, as they look to traverse and thrive in a digital world.