The ARN Marketing and Content teams have partnered with Sydney based creative agency Emotive to create a new television advertising campaign, with print assets by Cre8 Cairns.
The TVC features 97.3FM’s breakfast show hosts Robin Bailey, Terry Hansen and Bob Gallagher.
Donna Gordon, ARN’s Marketing Director, said, “we’re excited to launch this new campaign for Robin, Terry and Bob. The colourful and uplifting TVC brings to life the fun and warmth of the show, perfect for this moment in time when we’re all looking for some positivity.”
“The creative process with Emotive and Cre8 was truly collaborative and we’re very proud of the results.”
This multi-channel campaign is part of ARN’s marketing rollout across Brisbane, Sydney and Melbourne. The campaign will see activity across large format, TV, digital and print, BVOD, street furniture and social for 97.3FM, WSFM, and KIIS 101.1. It follows the January launch of campaigns for KIIS 1065, GOLD104.3, and MIX 102.3.
Credits
ARN Marketing & Content Teams
- Creative Agency: Emotive
- Creative Director: James Pash
- Business Director: Marshall Campbell
- Senior Designer/Animator: Alex King
