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B&T > Media > Are you ready for the new privacy laws?
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Are you ready for the new privacy laws?

Staff Writers
Published on: 6th March 2014 at 11:16 AM
Staff Writers
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Australia’s new privacy laws come into effect next week March 12, are you ready?

On Wednesday next week 13 mandatory Australian Privacy Principles (APPs) will be introduced and failure to comply may result in penalties of up to $1.7m.

According to ADMA companies should have already revamped their policies and procedures around customer data, updated their IT systems accordingly and fixed their opt-outs on all customer communications.

But there are other key questions businesses should be asking themselves, according to ADMA. For a look at what you need to know visit ADMA’s ‘Spotlight on Privacy’, a collection of free resources to help companies prepare.

An online training program, ADMA Data Pass, has also been created to help staff get to grips with the new privacy requirements.

The Communications Council has also launched a program to help the industry prepare ofr the new privacy laws with a series of legal seminars to take place in NSW, Victoria, WA and SA.

Sessions will be hosted by Stephen von Muenster of van Muenster Solicitors & Attorneys and will aim to give attendees an understanding of the law, how to adapt their procedures, identify key issues that may impact marketing activities and more.

Margaret Zabel, chief executive of The Communications Council, said: “Ensuring you are aware of your responsibilities is a part of maintaining your agency’s compliance across the legal and regulatory landscape.”

“Current procedures for the collection of personal information will need to be adapted, and it is important that key issues that will immediately impact your marketing activities are identified now and prepared for.

“This is a very important update for our members, and as such we are pleased to be offering these seminars at no additional fee, as part of our professional development program.”

The new laws apply to all organisations that collect personal information with a minimum annual turnover of $3m.

Details of the Comms Council’s program are below:

VIC
8am – 9.30am, Thursday 6 March
CHE Proximity – Level 9 650 Chapel Street, Melbourne
Member registration Book / Non members – $66 inc gst: Book

NSW
8am – 9.30am, Tuesday 11 March
Ogilvy – 72 Christie St St Leonards, Sydney
Member registration Book / Non members – $66 inc gst: Book

WA
8am – 9.30am, Friday 14 March
UWA Club – Hackett Drive Entrance 1 / Carpark 3, Perth
Member registration Book / Non members – $66 inc gst: Book

SA
11am – 12.30pm, Friday 21 March
KWP – 6 Solomon St Adelaide
Member registration Book / Non members – $66 inc gst: Book

QLD
9am – 10.30am, Friday 4 April
Australian Institute of Management- Management House
367 Boundary Rd (cnr Rosa St), Springhill, Brisbane
Member registration Book / Non members – $66 inc gst: Book

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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