After a successful first year, Easter with The Australian Women’s Weekly is returning to Network 10, with Are Media announcing Harris Scarfe, Bakers Delight, Kuvings Appliances, Kikkoman, and The Smith Family as commercial partners.
The one-hour TV special will air on Network 10 in the lead up to Easter and once again features the mouthwatering recipes, fashion, and craft ideas you need to make the Easter holidays a huge success.
The Australian Women’s Weekly will integrate the five partners across television, print, social and digital channels.
Nicole Byers, editor-in-chief of The Australian Women’s Weekly said: “We were delighted with how well the inaugural Easter with The Weekly TV special was received across the country, and couldn’t be happier to be working with Network 10 to celebrate all things Easter once again. We’ve assembled a great team of experts to ensure the festivities go off with a bang, and I want to thank all our brilliant sponsors for helping to make it happen.”
Simon Burrett, GM marketing of Harris Scarfe said: “Collaborating with a premier, heritage brand in The Weekly has played a key role in telling the renewal story of Harris Scarfe. The Easter special provides a unique platform to celebrate our core areas of cooking, fashion and home and the team has done a fantastic job delivering for us.”
Yukio Mogi, managing director at Kikkoman Australia added: “Easter with The Australian Women’s Weekly and the sponsorship with Are Media provides us with the audience reach we’re looking for with this campaign. Coupled with The Weekly’s long-standing reputation for delivering trusted recipes for families across Australia, this partnership was an obvious one for us.”
Studio10’s Sarah Harris and The Living Room’s Barry Du Bois will present the special, which will include celebrity chefs Miguel Maestre, Poh Ling Yeow and Sarah Tiong, alongside The Australian Women’s Weekly iconic test kitchen team.
MasterChef Australia judge Jock Zonfrillo will share his tips for a fun Easter and introduce viewers to the newest member of his family. We also pay a visit to I’m A Celebrity… Get Me Out Of Here!’s Toni Pearen as she swaps her jungle gear for some gloss and glamour.
Tamara Simoneau, executive producer of Studio 10 and Easter with The Australian Women’s Weekly on 10 said: “Easter 2021 is definitely one to do well after what we experienced this time last year when the country was starting down what would be a very long, tough road. The Weekly team, along with some of Network 10’s finest have pulled out all the stops for a very special celebration.”
Rachael Brand, head of brand entertainment production ViacomCBS said: “Our collaboration with the talented Weekly team and their partners continues to grow as we once again bring the magazine to life on 10, this time for Easter. The team has some brilliant Easter recipes and tips to share, and we get an exclusive look behind the scenes of the magazine with celebrity interviews and photoshoots…throw in some eggcellent egg puns for good measure and what’s not to love?”
Easter with The Australian Women’s Weekly airs on Saturday, 27 March at 6.30pm on 10 and WIN.
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]