B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Apple Rejects CommBank CEO’s Apple Pay Concerns
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Apple Rejects CommBank CEO’s Apple Pay Concerns
Technology

Apple Rejects CommBank CEO’s Apple Pay Concerns

Staff Writers
Published on: 1st September 2021 at 8:10 AM
Edited by Staff Writers
Share
3 Min Read
Mannheim, Baden Württemberg / Germany 07 12 2019 Wallet App on Apple iPhone XS Display credit:EnDyk
SHARE

In July, CommBank’s CEO Matt Comyn appeared in a parliament inquiry about mobile payments and digital wallets, where he made a number of accusations about Apple Pay.

Comyn asserted that Apple restricted banks’ access to its NFCs (near-field communication chips), and that these restrictions hindered competition. He also said that 80 per cent of mobile tap and go payments were made using iPhones.

Essentially, because of Apple’s NFCs, payments can only be made via Apple Pay. In contrast, Android users can access third party mobile wallets, such as Google Wallet or Samsung Wallet.

Apple has now responded in a statement submitted to the parliamentary joint committee titled ‘The Facts About Apple Pay‘.

In it, Apple asserts that it is “deeply committed to upholding the values of a fair and competitive market. Comments made during recent public hearings included misleading and false statements about Apple Pay and our business in Australia which Apple seeks to correct.”

It went on to emphasize that its Apple Pay program was designed with customers and their privacy in mind.

“Sadly, it is evident from comments made during this inquiry that Apple’s focus on what’s best for customers is not always a priority shared by others,” it argued.

“We believe we should all have a shared stake in working towards a future that encourages innovation, choice, security and privacy where consumers benefit.”

“Apple created a unique and differentiated technical architecture, one that would protect personal information, provide consumers with an easy way to choose which card they want to use, and most importantly use the highest level of security.”

The tech giant also argued that, as acknowledged by the banks, incidences of fraud on Apple Pay are ‘near zero’. It then went on to sy that Comyn’s assertions that it was ‘un-competitive’ are false.

“When developing Apple Pay, Apple chose a unique architecture to enable consumers to easily switch between cards issued by different banks…it is exactly this ease of switching cards that some banks are hoping to prevent by calling for an architecture that gives a single bank app control of the NFC functionality on Apple devices to the detriment of other banks and non-bank developers.”

“They are asking Apple to make switching between cards from different banks cumbersome for customers. This erodes consumer choice and competition among banks.”

It also reject the 80 per cent figure quoted by Combyn, instead asserting that Apple Pay represents less than a 10 per cent share of credit and debit card spend in Australia. Instead, the 80 per cent refers to the “percentage of Apple Pay transactions from Commonwealth Bank’s overall digital wallet payments at point of sale.”

Featured Image: iStock/EnDyk

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Apple, Apple Pay, Commonwealth Bank, Mobile Payments
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

“I’ll Never Look At A Potato The Same”: BMF’s Award-Winning Big Little Campaign For ALDI
10/07/2025
L-R: Sue Cato, Sally Cray, Adam Ferrier.
Women in Media National Conference Unveils ‘Crisis Comms’ Panel Tackling PR Disasters
10/07/2025
Square Unveils Next Chapter Of ‘Service Still Matters’ Campaign Via Sunday Gravy
10/07/2025
Equality Media + Marketing Wins Gold At 2025 Melbourne Design Awards For Queenstown Precinct
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?