Apple’s $US53 billion profit for 2015 has blown away the record previously held by Exxon which achieved $US45.2 billion in 2008. Who’d have thought tax avoidance on a global and vastly immoral scale and choosing business partners whose behaviour would make a robber baron blush, could work so well?
According to Apple CEO Tim Cook (pictured), “Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28 per cent to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams.
“We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”
CFO Luca Maestri said: “Apple’s record September quarter results drove earnings per share growth of 38 per cent and operating cash flow of $13.5 billion. We returned $17 billion to our investors during the quarter through share repurchases and dividends, and we have now completed over $143 billion of our $200 billion capital return program.”
Among the other highlights of the result (all values in $USD):
- Revenue between $75.5 billion and $77.5 billion
- Gross margin between 39 percent and 40 percent
- Operating expenses between $6.3 billion and $6.4 billion
- Other income/(expense) of $400 million
- Tax rate of 26.2 percent
The result was driven by particularly strong iPhone sales in the last quarter. However if you are looking for grey clouds amongst the sunshine it’s this. The company finds itself back where it has traditionally rested – captive to hardware product cycle – but serious, right now, who would care.
This article originally appeared on B&T’s sister site www.which-50.com
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]