Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media.
Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across the agency’s integrated client base.
Chan joins from Publicis Media where she was most recently performance media operations director. Ely, previously general manager at WPP agency Sibling, will provide in-depth media knowledge within the client service team.
The independent Sydney agency, which has more than 120 employees, manages specialist media duties for a number of existing clients including Cricket Australia, Campari Group, VMWare and Chartered Accountants ANZ.
Apparent managing director Suzy Smiley said: “The ongoing growth of our media offering naturally compliments our customer experience expertise. Clients have been asking for integrated media planning and buying and we’re now able to deliver that with a dedicated and experienced media team.
“John is a highly experienced media specialist who’s worked at some of the most progressive agencies in the country and Phoebe and Jaclyn are both fantastic operators who understand how an integrated media offering needs to function.”
Halpin, who joined Apparent in 2019 to lead the new media offering, added: “We think of media as part of the customer experience, not a stand alone function. This changes everyone’s mindset and sees our media team working closely with creative to improve the effectiveness of our work throughout the campaign. The combination of Phoebe’s performance background and Jac’s integrated experience will only strengthen this approach as we scale.”
Please login with linkedin to commentApparent
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]