APN Buys The Remainder Of Adshel For $268.4 million

APN Buys The Remainder Of Adshel For $268.4 million
SHARE
THIS



APN News and Media is going big and buying out the entirety of Adshel for a whopping $268.4 million, as part of APN’s business transformation from a traditional newspaper publisher to an outdoor advertising mogul.

Given growth in the outdoor ad industry is skyrocketing by 17 per cent per year, it is a bold yet strategic move from APN, who will be acquiring Adshel’s full network of digital street advertising screens in the sale, per Business Insider, creating a distinctive offering of integrated radio, outdoor, mobile and video.

Adshel was formed in 1997 as a joint venture between APN and advertising business Clear Channel, with this sale seeing APN take ownership of the 50 per cent it doesn’t currently own from a subsidiary of Clear Channel.

Adshel has 22,000 static and digital panels of street furniture ad space in the Australia and New Zealand region, with the company kicking off its digital roll-out last year. The business boasts 366 digital screens in Australia, while another 186 digital screens can be found throughout the Sydney train network.

Per BI, APN CEO Ciaran Davis said, “As the demands of advertisers rapidly change, this transaction will increase the effectiveness of implementing integrated marketing campaigns at scale, across all of APN’s businesses”.

To start with, the acquisition will put APN into debt, and per BI, is to be repaid by an equity raising of $273 million. Meanwhile, APN is offloading its print business, Australian Regional Media, to News Corp, who paid $36.6 million for it.

In August, APN reported a loss of $256.9 million for the first half of the year, with overall revenue down 0.2 per cent at $129.1 million, per BI.

Please login with linkedin to comment

Advertising Standards Bureau apn news and medi Central Station Transperth

Latest News

Kathmandu Hosts Urban Zipline Event In Partnership With Beyond Blue
  • Campaigns

Kathmandu Hosts Urban Zipline Event In Partnership With Beyond Blue

Outdoor lifestyle brand Kathmandu debuted an Urban Zipline at Sydney Harbour over the weekend, encouraging Aussies to get out there and experience the benefits of the outdoors. The Kathmandu Urban Zipline, which reached 40 kilometres per hour and offered epic views of the harbour, included a VIP event and exclusive performance from Australian musician G […]

Victoria’s Secret To No Longer Call Ambassadors ‘Angels’ As Part Of Major Rebrand
  • Marketing

Victoria’s Secret To No Longer Call Ambassadors ‘Angels’ As Part Of Major Rebrand

Lingerie brand Victoria Secret, known for perpetuating traditional beauty standards, has rebranded with a more diverse line-up. Yesterday, the brand announced it would no longer be calling its ambassadors ‘angels’ and announced a new line-up of spokesmodels that it dubbed the VS Collective. In the past, Victoria Secret has been criticised for its models being […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

APRIL 8, 2018: Phone sitting on laptop with Facebook desktop site reflecting on screen. The social media giant's stock has dipped sharply since the Cambridge Analytica scandal.
  • Technology

Facebook To Expand Transparency Around Political And Social Issue Ads In Australia

Facebook has announced the expansion of initiatives focused on increasing transparency and controls around social issues, electoral, and political ads in Australia. According to a blog post from Facebook, while political ads play an important role in every election, customers have said they want the option to see fewer of these on their Facebook and […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine