ANZ Appoints Head Of Marketing And Brand Strategy
ANZ has appointed Kjetil Undhjem as head of marketing and brand strategy for ANZ’s Australia Division.
Undhjem will lead ANZ’s Marketing Centre of Excellence as well as driving marketing excellence across the bank’s Australia Retail & Commercial arm.
ANZ’s CMO Sweta Mehra said: “After undertaking an extensive recruitment process, we were impressed with Kjetil’s rich background and experience across industries.
“I have no doubt his broad skill set will be a welcome addition to our Australia business and build a new chapter of marketing excellence and commercial acumen.”
A seasoned business leader, Mr Undhjem’s career has spanned a number of sectors and countries with deep experience in brand consultancy and FMCG.
Commenting on his appointment Mr Undhjem said: “I’m excited to be heading up the passionate and proud Marketing and Brand Strategy team for Australia. I look forward to the challenge of navigating the changes occurring in the financial services sector – particularly technology disruption and new competitors.
“The competitiveness and customer obsession I’ve experienced in consumer goods will form a solid platform for the changes ANZ is working through.”
Undhjem has a MBA in Finance and Risk Management from Thunderbird School of Global Management and previously worked at the Union Bank of Norway. He began the role in late January and is based in Melbourne.
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