B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Anytime Fitness Brands Customers With ‘Running Man’ Tattoo
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Anytime Fitness Brands Customers With ‘Running Man’ Tattoo
Marketing

Anytime Fitness Brands Customers With ‘Running Man’ Tattoo

Olivia Warne
Published on: 8th August 2014 at 3:35 PM
Olivia Warne
Share
2 Min Read
SHARE

Launched in Australia in 2008 by siblings, Justin McDonell and Jacinta McDonell-Jimenez, the pair have seen the ‘running man’ tattoo bloom.

With over 355 gyms across the country, Anytime Fitness has hundreds of staff, franchise owners and customers with the brands tattoo on their bodies after they introduced the tattoo program in Australia following the huge success in the US.

The phenomenon started there in 2004 when a company manager was the first to get the tattoo for a dare, but customers soon followed suit. The Australian company now provides a tattoo artist at each of its conferences, offering the free body art of the brand’s signature “running man” logo.

Jacinta McDonell-Jimenez, who herself has been inked in support of the brand, said that by getting a tattoo people are able to show how much the brand really means to them.

“We have members, personal trainers and staff getting the tattoo and nearly all of them will say it is because the brand has made such a dramatic change to their lives, or it means so much to them, so they want to be connected to the brand further,” she said.

It demonstrates a real emotional commitment to the brand, and shows how much the brand has impacted different aspects of people’s lives – Anytime Fitness isn’t just a product or an experience, the company works hard to make staff and members feel something better about themselves, and that they belong to a caring community and culture.

There are at least 200-300 people with the Anytime Fitness logo tattoo in Australia and with the brand set to expand to over 500 clubs around Australia in the next year prepare to see a running man tattoo near you!

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AWARD, Flight Centre, Fresh
Share

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?