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Reading: ANU Study: Aussies Say Public Relations Managers Should Be LAST In Line To Get Any COVID Vaccine
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B&T > Marketing > ANU Study: Aussies Say Public Relations Managers Should Be LAST In Line To Get Any COVID Vaccine
Marketing

ANU Study: Aussies Say Public Relations Managers Should Be LAST In Line To Get Any COVID Vaccine

Staff Writers
Published on: 25th September 2020 at 8:31 AM
Staff Writers
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The planet may be hanging out for a long-awaited vaccine to coronavirus with reports we shouldn’t even begin to expect one until the first three months of 2021 at the very earliest.

But a new study has asked Australians who they think should be the first in line to get any COVID-19 vaccine if and when one is developed.

The Australian National University (ANU) in Canberra surveyed 3000 Aussies to see who they believed should be first – and last – to get the long-awaited jab. You can read more on the study here.

Admittedly, the results didn’t throw-up too many surprises, with paramedics, aged care workers and nurses topping the list of those who should be at the front of the queue.

Far more interesting was who was at the bottom. According to respondents to the survey, public relations managers should be LAST in line to get the shot.

PR people just managed to beat clerks, carpenters and hairdressers for the dreaded last spot.

B&T contacted Australia’s peak PR body the Public Relations Institure of Australia (PRIA) for comment on the study, its national president, Leigh McClusky, saying the result was a “bit harsh”.

“I note they haven’t included used car salesmen who normally, invariably take the wooden spoon in these sorts of lists,” McClusky said.

“Clearly we would also applaud our medical staff and hardworking front line responders as being incredibly deserving.

“But, perhaps we need to remind the public that it is the hard work and dedication of many our PR practitioners which is getting the vital safety messages and updates about COVID-19 to the market, so we like to think we’re playing an important role in supporting those front line responders,” McClusky said.

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TAGGED: coronavirus, Public Relations
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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