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Reading: Andrew Waddel Appointed Tourism New Zealand’s GM Of Australia
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B&T > Marketing > Andrew Waddel Appointed Tourism New Zealand’s GM Of Australia
Marketing

Andrew Waddel Appointed Tourism New Zealand’s GM Of Australia

Staff Writers
Published on: 15th August 2018 at 9:32 AM
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Tourism New Zealand has announced a new leadership appointment of Andrew Waddel to the role of general manager Australia.

Waddel joins Tourism New Zealand from organic syrup manufacturer Soda Press Co, which he joined after founding his own consultancy Freewheelers & Co. and prior, was the marketing director at Red Bull Australia.

He has extensive marketing experience with Fonterra and leading brands including Stella Artois, Beck’s and Red Bull.

Tourism New Zealand chief executive Stephen England-Hall said Andrew has a passion for all things New Zealand and is a strong advocate of understanding consumer needs.

“Andrew’s senior leadership experience across UK, South Africa and Australia markets, make him an excellent fit for this key role which manages New Zealand’s largest tourism market.

“His growth mindset for developing brands coupled with a deep connection to New Zealand was a stand out.

“Tourism New Zealand is delighted to welcome Andrew on-board, we look forward to working with him.” Born in Wellington, Waddel studied marketing at the University of Otago and is a brand marketer by trade.

“I’m hugely excited to lead the 100% Pure New Zealand brand in Australia and help shape Tourism New Zealand’s story.

After travelling and working abroad for over 15 years, I’m honored to be in a role that’s brought me back to my roots.”

Waddel will be based in Tourism New Zealand’s Australian office in Sydney, with his appointment effective immediately.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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