And So It Begins! Michael Hill Jeweller Launches Its Christmas Campaign Via CHE Proximity

And So It Begins! Michael Hill Jeweller Launches Its Christmas Campaign Via CHE Proximity
B&T Magazine
By B&T Magazine
SHARE
THIS



Michael Hill Jeweller celebrates the enduring joy of giving with the launch of its Christmas campaign in Australia, New Zealand and Canada, in collaboration with CHE Proximity.

The work is set to bring a touch of magic to the season and inspire the spirit of giving.

The campaign follows the selfless journey of a young boy, Archie, as he creates Christmas gifts that he’s handcrafted with love and care for all the special people in his life, from his next-door neighbour to his teacher, and the most important of all, his mum.

Called “Make their Christmas”, the work is the first major campaign delivered by new CMO, Jo Feeney, since she joined Michael Hill in March.

It was shot in Queenstown by Noah Marshall in one of his first projects as founder of Larchmont, and features the classic track Only You by Yazoo.

“The most meaningful gift is one that comes with thought, effort, time and love, and as humans we know that giving trumps receiving every time. At Michael Hill, marking the special moments in peoples’ lives is at the heart of what we do – there is a deliberate synergy between the care and craft in this ad and that which goes into creating a special piece of jewellery”, said Feeney.

“The ability to create a true moment of human connection is what makes jewellery the ultimate gift,” said Cristian Staal, Managing Partner, Creative at CHEP. “This kind of thoughtful giving is something we learn from a young age, but tend to forget with all the pressures of adulting. Archie’s loving attitude epitomises this.”

“The joy of giving at Christmas is captured beautifully,” said Feeney.

The campaign launches across all channels in Australia, New Zealand and Canada from October 14.

Credits:

Michael Hill Jeweller:

Jo Feeney – CMO

Nicole Newman – Senior Marketing Manager

Michael Garlick – Marketing Manager

CHEP:

Cristian Staal & Marianne O’Brien – Managing Partners, Creative

Christy Peacock – Creative Director

Mel Ashman – Executive Producer

Katie Peacock – Strategy Director

Christine Gannon – Managing Partner

Alexandra Pavlos – Account Director

Production:

Production Company – Larchmont

Director – Noah Marshall

Executive Producer – Ngaio McCreadie

Producer – Tony Whyman

DOP – Marty Williams

Offline – Tim Mauger @ The Editors

Colourist – Sofie Fris Borup @ Company 3 NYC

Online – Perceptual Engineering

Online, Animation & Sound – Cutting Edge

Music Supervision – Level Two

Please login with linkedin to comment

Ad campaigns CHE Proximity Michael Hill Jeweller

Latest News

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show
  • Campaigns
  • Marketing

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show

The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]

AKQA Is Taking Cannes In Cairns To New Heights!
  • Advertising
  • Marketing
  • Media
  • Technology

AKQA Is Taking Cannes In Cairns To New Heights!

Judging by Cannes In Cairns' impressive itinerary your brain's frontal lobes will get as good a workout as your liver.

Recommended

by B&T Magazine

B&T Magazine
BBC Studios To Produce Space 22, Its First Original Format For ABC
  • Media

BBC Studios To Produce Space 22, Its First Original Format For ABC

BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign
  • Campaigns

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign

Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day
  • Campaigns

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day

A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign
  • Campaigns

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign

Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022
  • Media

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022

The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]