And Cue The Inbreeding Jokes! Glorious Tasmanian Tourism Ad Misfires With “We Are All Family Here”

And Cue The Inbreeding Jokes! Glorious Tasmanian Tourism Ad Misfires With “We Are All Family Here”
SHARE
THIS



[B&T has updated this article] As one of Tasmania’s finest exports  – the world champion woodchopper, David Foster – once said when asked how many toes he had, he famously replied, “Eleven, like every other Tasmanian.” Foster’s quip just one of many barbs the Apple Isle has endured in a long history, of dare we say it, jokes about inbreeding.

And, unfortunately, a new ad campaign by Tourism Tasmania has once again given grist to the “sex with family members” mill.

Keen to attract interstate tourism back following lockdown, Tourism Tasmania has unveiled a – to be fair – stunning homage to the state’s unique beauty and attractions called “Make yourself at home” and created by its in-house creative team.

However, it’s an unfortunate piece of copywriting at the one-minute and eight-second-mark that’s attracting all the attention after a graphic reads “we are all family here” over an image of two amorous wombats.

Check out the gorgeous (if poorly scripted) spot below:

The faux pas was first called out by Pedestrian journalist and proud Tasmanian, Cam Tyeson, who raged: “You couldn’t have used literally any other line here? Anything at all. ‘It’s real chill’ would’ve worked.

“Also you had to put that line over the top of two very similar looking wombats nuzzling each other?

“I love Tasmania, I really do. But good god. At some point you’ve simply gotta help yourself,” Tyeson pleaded.

Tourism Tasmania’s CEO John Fitzgerald, however, played down the hype: “The launch of ‘Tasmania – Make Yourself at Home’ has been embraced and celebrated by so many in our community.

“The launch video, which has been shared across social media channels, is not part of the advertising campaign that Tasmanians will see. It is instead designed to set the scene for the types of imagery and experiences that Tasmanians will see as the campaign rolls out.  Overwhelmingly, it has been embraced by Tasmanians who are loving its beauty and intent.

“As a state and a people, we’ve moved beyond the stereotypes of the past and we’re glad that so many Tasmanians see it as a celebration of Tasmania and its people – including how we come together as a community when times are tough.”

 

 

 

 

Please login with linkedin to comment

    Latest comments
  • Miles Mainwaring 4 months ago

    I don’t see the problem.
    Bob from Inceston

  • Tas Sie 4 months ago

    “The launch video, which has been shared across social media channels, is not part of the advertising campaign that Tasmanians will see.” So why post it? Of course Tasmanians will see it and already have. This makes no sense. Looks like he’s making excuses for the ‘in-house’ creative team who messed up big time. Video is much too long and very poorly written and put together. Embarrassingly amateurish in comparison to the BMF work. Joe from Launceston.

Ad campaigns BMF Tourism Tasmania

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]