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Reading: Analytic Partners Named A Leader In Inaugural Gartner Magic Quadrant For MMM Solutions
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B&T > Technology > Analytic Partners Named A Leader In Inaugural Gartner Magic Quadrant For MMM Solutions
Technology

Analytic Partners Named A Leader In Inaugural Gartner Magic Quadrant For MMM Solutions

Staff Writers
Published on: 25th November 2024 at 12:38 PM
Staff Writers
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Nancy Smith, founder and CEO, Analytic Partners.
Nancy Smith, founder and CEO, Analytic Partners.
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Analytic Partners has been recognised as a Leader in the inaugural Gartner Magic Quadrant for Marketing Mix Modelling (MMM) Solutions.

Analytic Partners is positioned highest in Ability to Execute and furthest in Completeness of Vision.

“We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation,” said Nancy Smith, President and CEO of Analytic Partners.

“We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decisioning for lasting, meaningful growth.”

Analytic Partners’ longstanding commitment to deliver insights and solutions extends well beyond Multi-Touch Attribution (MTA) and MMM. Analytic Partners’ Commercial Analytics solution integrates all factors driving performance outcomes – including finance, supply chain and other enterprise functions. This holistic, company-wide approach provides a forward-looking decisioning framework that brands rely on to measure both short-term and long-term impact, ensuring sustained growth.

Powered by the GPS Enterprise platform, Commercial Analytics combines data science and technology to deliver actionable insights that enable brands to make proactive, forward-looking commercial decisions. This end-to-end platform, informed by ROI Genome intelligence, ensures streamlined data management, application of advanced analytics and multi-objective optimizations to help brands meet their growth goals.

The recognition also extends beyond the Magic Quadrant. In the accompanying Critical Capabilities report for MMM Solutions, Analytic Partners received the highest scores across all 8 Use Cases, including:

Highest score in Complex Marketing Analytics

Highest score in Business Scenario Planning

Highest score in Data Management

Highest score in Media Optimisation

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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